Hard Tea Market

The growing demand for ready to drink beverages and other major driving factors is expected to favor the rise in the global hard tea market


Reports and Insights has published a new report titled, “Hard Tea Market: Opportunity Analysis and Future Assessment 2020-2028

Global Hard Tea Market, By Product Type (Black Tea, Green Tea, White Tea), By Base (Whiskey, Rum, Vodka, Beer, Others), By Flavor (Lemon, Raspberry, Mango, Peach, Apple, Others), By Packaging Type (Bottles, Cans), By Distribution Channel (Hypermarket/ Supermarket, Convenience Store, Online Store, Others) and By Region (North America, Europe, Asia Pacific, Latin America, Middle East, & Africa) is expected to grow at a significant CAGR for the period between 2020 and 2028.

The global hard tea market in 2020 is estimated for more than US$ xx Bn and expected to reach a value of US$ xx Bn by 2028 with a significant CAGR of xx%.

In the US, one might also notice “hard tea” alongside “soft drink” on a cafe menu. Since the American market place has witnessed a rising acceptance and popularity in flavored malt beverages (FMB) over the recent years.

Hard tea can be perceived as a beverage reminiscent of beer, which is developed from a malt base. Even so, the process technique is different. Hard tea is basically a type of alcoholic tea, composed of malt, picked teas as well as natural flavors.

However, it is not the only product with the term “hard” in its name. For instance, Boston Beer from the US has a varied array of drinks, ranging from beer to seltzer, hard cider, kombucha and tea. The company pitched its fresh product at the beginning of the year, Wild Leaf Craft Hard Tea.

Tea is one of the most commonly consumed beverages all across the world and in the present times, tea is creating a sprouting subcategory within the RTD (Ready to drink) market of alcoholic beverages, that is, hard teas are on their way up. According to the IWSR Drinks Market Analysis, the volume of hard tea products, in the United States, grew 25.9 percent in recent years.

The rapidly growing RTD market along with the increasing youth population all across the world is majorly expected to boost the demand of hard teas across the market. Though, hard boozy drinks contain high amounts of sugar, which may go against the preferences of people following healthy diets and healthy lifestyles.

Having said that, the leading beverage companies, across the world, are going beyond the sugar cube to develop more health-minded hard teas. In the words of the founder and CEO of Nude Beverages, “We saw a gap in the market for a sugar-free hard iced tea,” And that is how they launched their hard tea “Snapple”, in Canada in spring 2019, which does not contain any sugar, sweeteners, or artificial flavors. Thus, with the same token, the increasing population following healthy lifestyles is further accepting these advanced and healthy drinks, which is further contributing to its propelling demand across the globe. Attributing to which, the global head tea market is projected to witness significant demand in the coming years.

Reports and Insights Study identifies some of the key participating players in the hard tea market globally are Boston Beer, Anheuser-Busch, Arizona Beverages, Freed Earth Hard Tea Co., Pabst Blue Ribbon, Nude Beverages, Bully Boy Distillers, Cisco Brewers, Owls Brew, Blue Point Brewing Co., Narragansett Brewing Company, Mark Anthony Group/Mark Anthony Brewing, Twisted Tea Company, among others.

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