Baby Massage Oil Market Size, Share & Trend Analysis, By Product Type, By Nature Type, By Sales Channel, Regional Outlook, Competitive Tactics, and Segment Forecast to 2031

Baby Massage Oil Market Overview:

By the end of 2031, it is anticipated that the global market for baby massage oil will be worth US$ 4.8 Bn, as per the latest industry analysis by Reports and Insights.

The baby massage oil market is a smaller segment of the overall baby care products market, but it is growing as more parents seek natural and organic products for their babies. Baby massage oils are available in various types, including mineral oil-based, vegetable oil-based, and essential oil-based formulations.

The market is highly competitive, with both large multinational companies and smaller regional players offering baby massage oils. Some of the key players in the market include Johnson & Johnson, The Himalaya Drug Company, The Honest Company, and Mustela.

The Reports and Insights team has drafted a market research report on the global market for baby massage oil to identify the primary market drivers, market trends, challenges, and opportunities that business owners encounter. The report includes the market segmentation forecast, geographic perspective, and recent market developments for baby massage oil. Additionally, it provides extensive information on market size, market share, industry and product insights, SWOT analysis, Porter's five forces analysis, PESTEL analysis, heat map analysis, market forecast, and prominent market players for baby massage oil. 

 

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Scope of the Report:

Report Metric	Report Details
Market size available for the years	2021-2031
Base year	2022
Forecast Period	2023-2031
Segments Covered	By Product Type, By Nature Type, By Sales Channel, and By Region
Regions Covered	North America  The U.S. & Canada   Latin America  Brazil, Mexico, Argentina, & Rest of Latin America    Asia Pacific  China, India, Japan, Australia & New Zealand, ASEAN, & Rest of Asia Pacific    Europe  The U.K., France, Spain, Italy, Russia Poland, BENELUX, NORDIC, & Rest of Europe    Africa  North Africa, Egypt, & Rest of Africa   The Middle East  GCC Countries, Israel, & Rest of the Middle East
Companies Covered	Johnson & Johnson, The Himalaya Drug Company, Dabur India, Mothercare, Biotique, Chicco, Naterra International Inc, Bio Veda Action Research, Prakrta, Pigeon, and Sebapharma amongst others

Baby Massage Oil Market Size & Share:

According to a report by Reports & Insights, the global baby massage oil market size was valued at US$ 2.9 billion in 2022 and is expected to grow at a CAGR of 6.1% from 2023 to 2031. The growth of the market can be attributed to factors such as the increasing number of working mothers, rising awareness about baby health and hygiene, and the growth of e-commerce and online retail channels.

Baby Massage Oil Market Growth:

The baby massage oil market has experienced steady growth in recent years and has gained popularity among parents. It is believed to have many benefits, such as promoting relaxation, improving sleep, and aiding digestion in babies. As a result, the demand for baby massage oil has increased, leading to market growth.

Additionally, the COVID-19 pandemic has led to an increase in demand for baby massage oil, as many parents are spending more time at home with their babies and looking for ways to promote their well-being.

Baby Massage Oil Market Drivers:

“Increased awareness of the benefits of baby massage”

Increased awareness of the benefits of baby massage is a significant driver of the baby massage oil market. Parents are becoming more aware of the many benefits that baby massage can provide, including improved sleep, reduced stress, and enhanced bonding with their baby. As more parents become aware of the benefits of baby massage, the demand for baby massage oils is likely to increase. Baby massage oils are often used to provide a smooth surface for the massage and to help moisturize and nourish the baby's delicate skin.

In response to this increased awareness, there has been a rise in the number of baby massage classes and workshops, as well as an increase in the number of baby massage oil products available in the market. This trend is likely to continue as parents continue to seek out safe, effective, and enjoyable ways to bond with their babies.

Baby Massage Oil Market Restraints:

“Increasing Concerned About the Safety of The Products”

Parents and caregivers are increasingly concerned about the safety of the products they use on their babies, particularly with regards to potentially harmful chemicals or ingredients. This can lead to a decreased demand for certain types of massage oils that are perceived to be less safe.

Further, there are many different types of baby products available on the market, including lotions, creams, and balms that can be used for massage. This can create competition for baby massage oils and limit their market share.

Baby Massage Oil Market Opportunities:

Potential Growth in Terms of New Product Formats, Ingredients, And Formulations

The demand for natural and organic baby massage oils is increasing, and this trend is creating opportunities for manufacturers and retailers to develop and market high-quality products that meet the needs of health-conscious parents. Many parents are becoming increasingly concerned about the potential health risks associated with the use of synthetic chemicals in baby products. As a result, they are looking for natural and organic baby massage oils that are free from harmful chemicals, preservatives, and artificial fragrances.

Manufacturers and retailers that offer high-quality natural and organic baby massage oils can differentiate themselves from competitors and gain market share by catering to this growing demand. Additionally, they may be able to charge premium prices for their products due to the perceived value of natural and organic ingredients.

Baby Massage Oil Market Trends:

Mom Influencers on social media Is Driving the Product Demand

Mom influencers on social media is playing a huge role in driving the product demand. These influencers are typically mothers who have large followings on social media platforms such as Instagram, YouTube, and TikTok. They often share information about their parenting experiences, including product recommendations and reviews.

When mom influencers share information about baby massage oils and their benefits, they can influence the purchasing decisions of their followers. This has resulted in increased demand for specific brands or types of massage oils, which is playing an important role in driving the product demand.

 

Baby Massage Oil Market Segmentation Outlook:

Baby Massage Oil Market, by Product Type:

Based on the Product Type, the global Baby Massage Oil Market is segmented into; Olive Oil, Almond Oil, Coconut Oil, Sesame oil, Mustard oil, Others

Baby Massage Oil Market, by Nature Type:

Based on the Nature Type, the global Baby Massage Oil Market is segmented into; Organic/Natural and Synthetic

Baby Massage Oil Market, by Sales Channel:

Based on the Sales Channel, the global Baby Massage Oil Market is segmented into Hypermarket and Supermarket, Specialty Stores, Conveniences Stores, Pharmacies & Drug Stores, Online Retailers and Other Sales Channel.

Baby Massage Oil Market, by Region:

North America and Europe has significant market share in baby massage oil. The demand for natural and organic baby care products has been on the rise in these regions, and baby massage oils are no exception. Parents in these regions are increasingly becoming aware of the benefits of baby massage, and the use of natural and organic oils for baby massage is gaining popularity.

Moreover, there is a growing trend of using premium baby care products in North America and Europe, which includes high-quality and expensive baby massage oils. Parents are willing to spend more on products that are free from harmful chemicals and are made with natural and organic ingredients.

Asia Pacific dominates the baby massage oil market. The region has a large population of infants and young children, and there is a long-standing tradition of baby massage in many cultures. Baby massage is considered an essential part of baby care in many countries in the region, and this has created a significant demand for baby massage oils.

Moreover, the rise in disposable income in many countries in the region has also contributed to the growth of the baby massage oil market. As more parents are able to afford premium baby care products, the demand for high-quality and expensive baby massage oils is on the rise.

Baby Massage Oil Market Key Players Analysis:

Johnson & Johnson, The Himalaya Drug Company, Dabur India, Mothercare, Biotique, Chicco, Naterra International Inc, Bio Veda Action Research, Prakrta, Pigeon, and Sebapharma, amongst others are the top leading players in the baby massage oil market.

Recent Developments by Key Players:

· In Dec 2022, Himalaya Wellness Company has announced the release of Himalaya Baby Massage Oil, which contains the benefits of Mustard and Coconut. The company launched a new digital campaign titled 'Naye Zamaane Ka Traditional Oil' in three different languages.