Communications Platform as a Service (CPaaS) Market

Communication Platform as a Service (CPaaS) Market Size & Share:

According to Reports and Insights analysis, the global Communication Platform as a Service (CPaaS) market is estimated to be US$ 10,772.9 Mn in 2022. Furthermore, the Communication Platform as a Service (CPaaS) market to register a CAGR of 24.8% which is expected to result in market forecast value for 2030 as US$ 63,337.3 Mn.

The communications platform-as-a-service (CPaaS) market benefits from the acceleration of the digital revolution, cloud encryption, and consumer involvement. Being a cloud communication technology, CPaaS enables the inclusion of real-time communication capabilities, scalability, multi-tenancy, improved outreach, reduced development time, and cheaper overall costs to enrich customer communication channels. Because of this, it has several uses in the healthcare, hospitality, education, logistics, banking, financial services, and insurance (BFSI) sectors.

This market study on the global communications-platform-as-a-service (CPaaS) market aims to cover market dynamics including market drivers, challenges, communications-platform-as-a-service (CPaaS) market opportunities for the market players, market segmentation outlook, communications-platform-as-a-service (CPaaS) market trend, regional outlook, communications-platform-as-a-service (CPaaS) market size, and market share, industry insights, product insights, SWOT analysis, Porter's five force analysis, PESTEL analysis, heat map analysis, communications-platform-as-a-service (CPaaS) market forecast and the major players operating in the communications-platform-as-a-service (CPaaS) market globally.

Communications Platform-as-a-Service (CPaaS) Market Dynamics:

Market dynamics comprises market drivers, challenges, and market opportunities and market trends as discussed below;

Market Drivers

The fuel for the enlargement of the CPaaS industry is the demand for customized services and a need for real-time assistance. The chatbots boost productivity and efficiency for end users because they are data-driven and scalable. Chatbots in business applications enable firms to quickly and easily connect with their customers through their chosen channels. Another element propelling growth in the CPaaS market is the rising use of digital communications, including cloud-based video conferencing and contact center systems.

Market Challenges

As CPaaS usage increases, more businesses switch from on-premises communications to cloud platforms. However, these systems are susceptible to problems with data security. Weak security measures frequently lead to organizational weaknesses and fraud assaults. Customers' trust decreases due to data breaches, even with multinational firms. As a result of credentials being made public and allowing unwanted access to network infrastructure, credential leaks may happen. It is crucial to plan and evaluate the risk-to-benefit ratio of CPaaS for communication protection. Such ongoing security concerns may restrict the CPaaS market's expansion.

Market Opportunity

Further, the adoption of CPaaS in upcoming years will be accelerated by technological advancements like context-based transactions and lightweight installations, investments in communication services by startups, small and medium-sized industries, and demand for real-time assistance.

Market Trends

The solution is being extensively applied in the retail and e-commerce industries globally, generating a positive outlook for the industry. The ability to embed audio, video, and SMS communication into websites, mobile applications, and social media platforms enabled by CPaaS to businesses to boost consumer engagement. The rising demand for personalized recommendations that enhance the shopping and customer service experiences across all channels is another factor fueling growth. The increased usage of virtual, voice, and Chabot assistants to increase productivity and efficiency is boosting industry growth. Further, the adoption of artificial intelligence (AI) and machine learning (ML) for voice recognition, automation, agent augmentation, emotion analysis, and call analytics is speeding up market growth.

Communications Platform-as-a-Service (CPaaS) Market Regional Outlook:

Due to the recent rise in mobility and the enormous development in the adoption of smart mobile devices, North America is anticipated to lead the CPaaS market. Furthermore, major market players intend to introduce unified and integrated CPaaS solutions in the region in response to the growing need for user-friendly and affordable browser-based communication solutions, which is anticipated to accelerate the market's growth.

The region's CPaaS market is also predicted to gain from the telecom sector's expanding IoT implementation. American telecom companies are making use of IoT-based technologies' capacity to speed up procedures and increase efficiency.

In terms of investment, adoption, and applications, the US also dominates the regional 5G market. Similarly, telecom companies including Verizon, AT&T, and T-Mobile have agreed to billion-dollar deals with suppliers of network hardware like Samsung, Ericsson, Nokia, Huawei, and ZTE to build out their 5G network infrastructure in the United States.

Communications Platform-as-a-Service (CPaaS) Market Key Players:

The key players in the Communication Platform as Service (CPaaS) market are; Avaya, Twilio, Mitel Networks Corporation, Infobip, Bandwidth Inc., Vonage, TeleSign Corporation, MessageBird, IMIMobile Limited, Telnyx, MOBtexting, Yellow Messenger, 8x8, Inc., Telin, and Kaleyra are only a few of the technology companies mentioned above.

Recent Developments:

In March 2022, iBASIS, a renowned US-based supplier of communications solutions for operators and digital players, announced the launch of its Carrier Communications Platform-as-a-Service (CPaaS) offering in partnership with Mavenir, the Network Software Provider reshaping the future of networks with cloud-native software that runs on any cloud and transforms communication.

February 2022 - Definitive agreements have been finalized for Route Mobile's wholly owned subsidiary, Routesms Solutions FZE, to acquire M. R. Messaging FZC, a provider of cloud communications services to enterprises and aggregators throughout Europe and South Africa. The acquisition strengthens Route Mobile's position in the CPaaS market globally and is consistent with its strategy of international growth.

January 2022 - Bandwidth Inc., a large global corporate cloud communications firm, disclosed substantial progress in the future of the enterprise contact center with Genesys, a global cloud service provider in customer experience orchestration. By integrating its DuetSM solutions into the Genesys Cloud CX platform, Bandwidth is extending its portfolio of DuetSM solutions into the contact center market, allowing companies to divorce complex telephony from their communications infrastructure.

Communication Platform as Service (CPaaS) Market Segmentation:

The Communication Platform as Service (CPaaS) market is categorized by solution, size of enterprises, industry type, and region

By Solution

Communications Platform as a Service (CPaaS) Software

Services

Professional Services

Consulting

Integration & Implementation

Support & Maintenance

Managed Services

By Enterprise Size

Large Enterprises

Small & Medium Enterprises (SMEs)

By Industry

BFSI

Healthcare

IT & Telecom

Manufacturing

Retail & CPG

Others

By Region

North America

Asia Pacific

Europe

Latin America

Middle East

Africa

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