Film Tourism Market Overview:
By the end of 2030, it is anticipated that the global market for film tourism will be worth US$ 125.4 Bn, as per the latest industry analysis by Reports and Insights.
Many governments are now investing in film tourism promotion campaigns, aimed at attracting more visitors to destinations that have been featured in popular movies and TV shows. These campaigns may include advertising, social media promotions, and partnerships with travel companies and tour operators. Governments are further offering tax incentives and other financial incentives to encourage film productions to choose their locations as filming destinations. This can help to create more opportunities for film tourism in these destinations.
This market study on the global film tourism market aims to cover market dynamics such as market drivers, challenges/restraints, and opportunities for the market players. It will also cover market segmentation outlook, film tourism market trend, regional outlook, film tourism market size, and market share, as well as industry and product insights, SWOT analysis, Porter's five force analysis, PESTEL analysis, heat map analysis, market forecast, and the major players operating in the film tourism market.
Scope of the Report:
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Report Metric |
Report Details |
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Market size available for the years |
2022-2030 |
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Base year |
2021 |
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Forecast Period |
2022-2030 |
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Segments Covered |
By Type, Traveler Type, Tour Type, By Age, By Destination Type, By Booking Channels and By Region |
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Regions Covered |
North America, Latin America, Asia Pacific, Europe, the Middle East, and Africa |
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Companies Covered |
Movie Road Tours, Viator, The Locations Guide, Brit Movie Tours, Reel Tours Ireland, Screen Tasmania, On Location Tours, Tern Voyages, IIFTC, MP Tourism, Tourism Film Destinations, Scallywag Travel amongst others |
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Film Tourism Market Drivers:
“Availability of Information and Resources with Economic Benefits”
Film tourism market is being driven by the increasing availability of information and resources about filming locations. With the rise of the internet and social media, it has become easier for fans to research and plan trips to filming locations. In addition, some locations have capitalized on their connection to popular movies and TV shows by offering guided tours or other experiences designed to appeal to fans.
Further, film tourism provides a significant boost to local economies by generating revenue for hotels, restaurants, souvenir shops, and other businesses located near popular filming locations. This economic impact can be particularly important for rural or economically disadvantaged areas.
Film Tourism Market Restraints:
“Travel Costs Can Be a Significant Barrier to Market Growth”
Travel costs can be a significant barrier for some fans, particularly if the filming location is located in a different country or continent. This can limit the number of fans who are able to visit these locations. Some filming locations may not have adequate infrastructure to accommodate large numbers of tourists, such as parking, transportation, or lodging. This can limit the growth of film tourism in these areas.
Moreover, not all fans may be aware of the availability of film tourism opportunities, or may not have the resources to research and plan a trip to a filming location. This can limit the overall demand for film tourism.
Film Tourism Market Opportunities:
“Partnership Opportunities Between the Tourism and Film Industries”
The future of film tourism looks bright, and there are many opportunities for destinations, businesses, and travelers to benefit from this growing sector of the tourism industry. Film tourism can create partnership opportunities between the tourism and film industries. Film studios and production companies can partner with travel agencies and tour operators to create movie-themed tours and experiences. Further, film tourism can help destinations diversify their tourism offerings and appeal to a wider range of visitors. By featuring locations that have been used in a variety of genres, destinations can attract visitors with different interests.
Film Tourism Market Segmentation Outlook:
Film Tourism Market, by Type:
Based on the type, the global Film Tourism market is segmented into; On-Location Film Tourism, Off-Location Film Tourism, Literary Film Tourism, Commercial Film Tourism, One-Off Event Tourism, Mistaken Identity Tourism, and Others.
Film Tourism Market, by Traveler Type:
Based on the traveler type, the global Film Tourism market is segmented into; Serendipitous Tourists, Specific Film Tourists, And General Film Tourists.
Film Tourism Market, by Tour Type:
Based on the Tour type, the global Film Tourism market is segmented into; Independent and Group Traveler
Film Tourism Market, by Age:
Based on the age, the global Film Tourism market is segmented into; 15-25 Years, 26-35 Years, 36-45 Years, 46-55 Years, 55 to 65 Years and 65 Years & Above.
Film Tourism Market, by Destination Type:
Based on the destination type, the global Film Tourism market is segmented into International and Domestic.
Film Tourism Market, by Booking Channels:
Based on the booking channels, the global Film Tourism market is segmented into Online Bookings and Offline Bookings.
Film Tourism Market, by Country:
U.S. Film Tourism Market Outlook:
The US film tourism market is a significant industry that generates substantial revenue for the country. The US has been a top filming location for many blockbuster movies and TV shows, which has attracted a significant number of tourists to visit these sites.
The film tourism industry in the US is diverse and spans across several states, including California, New York, Georgia, Louisiana, and New Mexico, among others. Each state offers unique filming locations, such as beaches, mountains, cities, and small towns, which have been featured in various films and TV shows. According to a report by the Motion Picture Association, the film and TV industry supported 2.6 million jobs and contributed $240 billion to the US economy in 2019. Additionally, the report found that film tourism generated $12 billion in revenue and supported more than 150,000 jobs across the US.
New Zealand Film Tourism Market Outlook:
The New Zealand film tourism market is a significant industry that has grown considerably in recent years. The New Zealand film industry began to gain recognition in the 1990s when Peter Jackson's The Lord of the Rings trilogy was filmed in the country. Since then, New Zealand has become a popular destination for filmmakers, with movies such as The Hobbit trilogy, Avatar, and The Chronicles of Narnia all being filmed in the country.
The popularity of these films has led to a significant increase in tourism to New Zealand, with many visitors wanting to visit the locations where their favorite movies were filmed. Queenstown, This picturesque town has been used as a filming location for several movies, including The Lord of the Rings and The Chronicles of Narnia. Further, the New Zealand tourism board has actively promoted film tourism, with guided tours and other attractions based around movie locations.
France Film Tourism Market Outlook:
France is a popular film tourism destination that attracts visitors from all over the world. The country has a rich cultural history and is home to many iconic landmarks and beautiful landscapes that have been used as film locations. The French film industry has a long history, with the Lumière brothers pioneering the medium in the late 19th century. Since then, France has become known for producing critically acclaimed movies and has been the filming location for many blockbuster films.
For instance, Paris, the city of lights is a popular destination for filmmakers, and many movies have been filmed in its iconic landmarks such as the Eiffel Tower, Notre-Dame Cathedral, and the Louvre Museum. Cannes on the other hand is famous for hosting the Cannes Film Festival every year, which attracts movie stars and filmmakers from around the world.
Film Tourism Market Key Players Analysis:
Movie Road Tours, Viator, The Locations Guide, Brit Movie Tours, Reel Tours Ireland, Screen Tasmania, On Location Tours, Tern Voyages, IIFTC, MP Tourism, Tourism Film Destinations, Scallywag Travel amongst others are the top leading players in the film tourism market.
Recent Developments by Key Players:
Companies are focused on introducing new and improved services and packages to meet the growing demand for film travelers. Some of the recent services in the film tourism market include:
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The film tourism market is estimated to reach at a value of US$ *** Bn by the end of 2022 and expected to reach at a value of US$ 125.4 Bn by 2030 with a significant CAGR of ***%.
The base year for the report is 2021 in film tourism market.
By Type, Traveler Type, Tour Type, By Age, By Destination Type, By Booking Channels and By Region
Movie Road Tours, Viator, The Locations Guide, Brit Movie Tours, Reel Tours Ireland, Screen Tasmania, On Location Tours, Tern Voyages, IIFTC, MP Tourism, Tourism Film Destinations, Scallywag Travel amongst others.
