Menopause Wellness Market Size, Share & Trend Analysis, By Product Type, By Form Type, By Symptom Type, By Sales Channel, Regional Outlook, Competitive Tactics, and Segment Forecast to 2030

Menopause Wellness Market Overview:

By the end of 2030, it is anticipated that the global market for menopause wellness will be worth US$ 24.5 Bn, as per the latest industry analysis by Reports and Insights.

There is a growing acceptance of menopause as a natural part of life, and a shift away from stigmatizing women who are going through this transition. This has led to greater openness and willingness to talk about menopause, and a greater demand for products and services that can help women manage their symptoms and improve their overall quality of life.

Further, technology has made it easier for women to access information and healthcare services related to menopause, including telemedicine consultations and mobile apps that provide symptom tracking and management tools.

This market study on the global menopause wellness market aims to cover market dynamics such as market drivers, challenges/restraints, and opportunities for the market players. It will also cover market segmentation outlook, menopause wellness market trend, regional outlook, menopause wellness market size, and market share, as well as industry and product insights, SWOT analysis, Porter's five force analysis, PESTEL analysis, heat map analysis, market forecast, and the major players operating in the menopause wellness market.

Scope of the Report:

Menopause Wellness Market Drivers:

“Shift In Societal Attitudes Towards Menopause”

Historically, menopause has been a topic that was not openly discussed, and many women were unaware of the symptoms and potential health risks associated with menopause. However, in recent years, there has been a shift in societal attitudes towards menopause, and more information and resources are becoming available to women.

As a result, women are becoming more educated about menopause and the range of symptoms they may experience. This awareness is driving the demand for products and services that address the physical and emotional symptoms of menopause, such as hot flashes, mood swings, and vaginal dryness.

Governments have also launched public health campaigns to increase awareness of menopause and its impact on women's health. For instance, in the UK, the National Health Service (NHS) launched the "Let's Talk Menopause" campaign to encourage women to seek help and support for their menopause symptoms.

Menopause Wellness Market Restraints:

“Menopause Wellness Market Is Largely Unregulated”

Despite growing awareness of menopause, there is still a significant amount of stigma and misconceptions associated with this phase of life. Many women may be reluctant to seek help or talk openly about their symptoms due to shame or embarrassment, which can make it challenging for businesses to reach their target audience.

Further, the menopause wellness market is largely unregulated, which can make it challenging for consumers to know which products and services are safe and effective. As a result, businesses may struggle to establish credibility and gain the trust of their target audience. This can make it challenging for businesses to develop and bring new products and services to market.

Menopause Wellness Market Opportunities:

“Growing Demand for Personalized Care and Treatment Options”

The growing demand for personalized care and treatment options is a significant opportunity for businesses operating in the menopause wellness market. Menopause is a complex and individual experience, with each woman experiencing different symptoms and challenges. As a result, there is a growing recognition that personalized care is crucial to effectively managing menopause symptoms. Businesses that offer personalized care and treatment options can capitalize on this trend by providing tailored solutions that meet the unique needs of each individual woman.

For instance, Elektra Health is a women's health company that provides personalized menopause care through a combination of telemedicine consultations, digital health tools, and in-person care options. The company's services are designed to be holistic and tailored to each woman's individual needs.

Menopause Wellness Market, Segmentation Outlook:

Menopause Wellness Market, by Product Type:

Based on the Product Type, the global Menopause Wellness market is segmented into; Skin Care, Sexual Health and Feminine Care, Menopause Support Supplements, Wellness/Medical Device, and Others (Bath Soak, Salts & Others).

Menopause Wellness Market, by Form Type:

Based on the Form Type, the global Menopause Wellness market is segmented into; Capsules, Tablets, Cream, Mist and Gel.

Menopause Wellness Market, by Symptom Type:

Based on the Symptom Type, the global Menopause Wellness market is segmented into; Changing Skin, Hair, Nails, Joints, Brain Fog, Mood, Energy, Hot Flashes/Night Sweats, Vaginal Dryness/Light Leaks, Sleep Quality and Others.

Menopause Wellness Market, by Sales Channel:

Based on the Sales Channel, the global Menopause Wellness market is segmented into Hypermarket and Supermarket, Pharmacies & Drug Stores, Wellness Specialists, Online Retailers, Practitioner Channel and Other Sales Channel.

Menopause Wellness Market, by Region:

During the projected period, North America, led by the U.S., will continue to be the most lucrative market for menopause wellness. The region’s market growth is due to the rise in technology. Women are turning to online platforms and digital health solutions to seek out information and resources on menopause, as well as to purchase menopause wellness products and services.

E-commerce platforms such as Amazon, Walmart, and Target are popular channels for women to purchase menopause wellness products such as natural supplements, cooling pillows, and skincare products. Further, mobile apps such as Gennev and Elektra Health provide women with personalized information and resources on menopause, as well as access to virtual support groups and coaching.

There has been a growing interest in menopause wellness in Germany, with more women seeking out natural and alternative remedies to help manage their symptoms. According to a survey conducted by the German Society for Menopause in 2019, around 80% of women in Germany experience menopause symptoms, and about half of them seek medical treatment for those symptoms. This has led to the emergence of a range of products and services catering to this market, such as herbal supplements, hormone replacement therapy, acupuncture, and yoga classes specifically designed for menopausal women.

Menopause Wellness Market Key Players Analysis:

Feel Holdings Limited, The Boots Company PLC., SHHH...MENOPAUSE WELLNESS, Himalaya Wellness Company, Womaness, Screenme, Thermaband Inc., Embr Wave, Joylux, Inc., Amyris, Inc., and FemmePharma Consumer Healthcare among others are the top leading players in the menopause wellness market.

Recent Developments by Key Players:

• In 2019, Theramex, a women's health company, acquired Teva Women's Health, a subsidiary of Teva Pharmaceutical Industries. The acquisition gave Theramex access to a range of women's health products, including hormone replacement therapy, which can be used to treat menopause symptoms.

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