Motorcycle Market, By Product Type (Standard Motorcycles, Cruiser Motorcycles, Sports Motorcycles, Touring Motorcycles, Adventure Motorcycles, and Others), By Engine Capacity (Below 500cc, 500cc to 1000cc, and Above 1000cc), By Fuel Type (Gasoline-powered, Electric-powered), By End-Use (Personal, Commercial), and Region 2024-2032

Market Overview:

"The global motorcycle market size reached US$ 77.2 billion in 2023. Looking forward, Reports and Insights expects the market to reach US$ 136.1 billion by 2032, exhibiting a growth rate (CAGR) of 6.5% during 2024-2032."

Report Attributes	Report Details
Base Year	2023
Forecast Period	2024-2032
Historical Years	2021-2023
Market Growth Rate (2024-2032)	6.5%

Motorcycles are two-wheeled motor vehicles designed for personal transportation. Compact size and maneuverability of motorcycles make these ideal for navigating through congested traffic and narrow roads, and are becoming popular choices for urban commuting. Motorcycles are used globally for a variety of purposes, including daily commuting, leisure riding, and long-distance travel. Versatility, fuel efficiency, and lower maintenance cost features offered contribute to importance of motorcycles in providing cost-effective transportation solutions. Primary factors driving preference for motorcycles include availability of motorcycles at affordable costs, ease of parking, reduced fuel consumption, and the thrill of riding, making these appealing options for millions across the globe seeking convenient and enjoyable transportation.

The global motorcycle market is registering steady revenue growth due to rising demand for affordable and efficient personal transportation. Emerging countries, particularly in Asia Pacific, have been key consumers of this vehicle, with rising disposable incomes and urbanization driving motorcycle sales. In addition, significantly high consumption of motor vehicle in various regions, driven by popularity of these motorcycles for daily commuting and recreational purposes. In addition, continuous technological advancements in motorcycle technology, such as improved fuel efficiency and safety features, are attracting consumers seeking modern and reliable options. Moreover, initiatives by government of various countries globally promoting electric motorcycles and emission standards compliance is positively impacting market revenue growth.

Motorcycle Market Report Overview:

The global motorcycle market research report provides comprehensive insights into driving factors, restraints, opportunities, and trends, with provision of in-depth supporting information, data, and statistics and actionable insights. 

Though covered and provided extensively across the report, the data and information format are simple, yet dynamic in order to ensure ease of reading and understanding, as well as presenting and maximizing leverage and use. 

Revenues and market share are provided in detail for previous years in order to showcase the evidence upon which our estimations and forecasts are based. 

Revenue growth rates and differences, as well as comparisons and relatable data are provided to further support all findings. Data points are provided for each year – from historical to end of forecast period – and this format is followed for each segment region and respective countries, as well as sub-segments and others. 

Vital details of major companies in the market are provided in the company profile section of the report. Cover includes financials, recent developments, research & development, strategies, product launches, agreements, expansion, mergers & acquisitions, and others.  

The global motorcycle market research report is segmented on basis of product type, engine capacity, fuel type, sales channel, end-use, and regions and countries. Regional segmentation includes North America (United States and Canada); Europe (Germany, United Kingdom, France, Italy, Spain, Russia, Poland, BENELUX, NORDIC, and Rest of Europe); Asia Pacific (China, India, Japan, South Korea, ASEAN, Australia & New Zealand, & Rest of Asia Pacific); Latin America (Brazil, Mexico, Argentina, & Rest of Latin America); Middle East & Africa (Saudi Arabia, South Africa, United Arab Emirates, Egypt, Israel, and Rest of Middle East & Africa).

Motorcycle Market Trends and Drivers:

Increasing Urbanization and Commuting Needs: Revenue growth of the global motorcycle market is due to increasing urbanization, which is leading to higher traffic congestion in cities. Motorcycles offer a practical and efficient solution for daily commuting, especially in crowded areas where cars face challenges of commuting. Rising need for cost-effective transportation in urban settings is contributing to market revenue growth.

Growing Popularity of Electric Motorcycles: Rising trend towards adoption of electric motorcycles, driven by need for eco-friendly transportation options is driving market revenue growth. Adoption of electric motorcycles is gaining momentum globally due to reduced carbon footprint and lower operating costs of these motor vehicles. Government incentives and initiatives promoting green transportation is further driving the shift towards use of electric motorcycles.

Rising Demand from Emerging Economies: Emerging countries, particularly in Asia Pacific, are registering increasing motorcycle adoption. Rising disposable incomes and urbanization have increased the affordability and appeal of motorcycles as a convenient means of transportation. These regions have become significant markets for motorcycle manufacturers, driving global sales and market revenue growth.

Technological Advancements in Motorcycle Features: Advancements in motorcycle technology have enhanced safety, performance, and rider experience. Anti-lock Braking Systems (ABS), traction control, and advanced infotainment systems are among the technological innovations that attract consumers. As motorcycles become equipped with modern features, it is expected to appeal to broader base of customers.

Growing Trend of Adventure and Recreational Motorcycling: Rising trend of adventure and recreational motorcycling across the globe is also driving sales and market revenue growth. Consumers seek motorcycles suitable for long-distance travel and off-road adventures. This trend is leading to emergence of adventure-touring and dual-sport motorcycles, catering to the ongoing demand for adventure-oriented riding experiences.

What factors are restraining growth of motorcycle market?

Safety Concerns and Accident Rates: One of the significant factors hampering revenue growth of the global motorcycle market is safety concerns and relatively high accident rates associated with motorcycles. Despite technological advancements in safety features, motorcycles remain more vulnerable to accidents compared to other vehicles, resulting in reluctance among some potential buyers and regulatory challenges in certain regions.

Stringent Emission Regulations: Companies in the motorcycle industry face increasing pressure from stringent emission regulations aimed at curbing environmental pollution. Meeting these regulations often requires costly modifications to engines and exhaust systems, impacting production costs and potentially leading to higher retail prices, which could deter price-sensitive consumers.

Competition from Electric and Shared Mobility: Rising adoption of electric vehicles and shared mobility services can have a negative impact on conventional motorcycle sales. Electric scooters and bikes, as well as rideshare platforms, offer eco-friendly and cost-effective transportation alternatives, diverting some potential customers away from motorcycles.

Economic Uncertainty and Affordability: Economic uncertainties in various regions can lead to reduced consumer spending, affecting motorcycle sales. In times of economic downturns, consumers may prioritize essential expenses over discretionary purchases including motorcycles. Affordability can also be an issue, especially for lower-income consumers, limiting market revenue growth.

Infrastructure Limitations: In some regions, inadequate road infrastructure and lack of designated motorcycle lanes can pose challenges to safe and convenient use of motorcycles. Without suitable infrastructure support, motorcycle commuting may become less practical, impacting market revenue growth.

Changing Demographics and Lifestyle Preferences: As lifestyles and preferences evolve, the appeal of motorcycles may vary among different demographic groups. Younger generations, in particular, might show different preferences for transportation and leisure activities, which could impact motorcycle adoption negatively.

What are the opportunities for leading motorcycle manufacturers?

Electric Motorcycles and Sustainability: Inclining interest in sustainable transportation globally presents a significant opportunity for electric motorcycles. As environmental concerns rise, there is a rising demand for eco-friendly mobility solutions. Manufacturers investing in electric motorcycle technology and expanding their electric model offerings can tap into this emerging market and attract environmentally conscious consumers.

Urban Mobility Solutions: With rapid urbanization, there is an increasing need for efficient urban mobility solutions. Motorcycles offer a practical and space-saving mode of transportation in congested cities. Developing innovative lightweight and compact models designed for urban commuting can open new revenue streams for motorcycle manufacturers.

Premium and Adventure Segment: The premium and adventure motorcycles are gaining popularity among enthusiasts seeking high-performance and specialized riding experiences. By catering to the demand for premium and adventure-oriented motorcycles, manufacturers can earn increased profit margins.

Emerging Markets: Emerging countries, particularly in Asia Pacific and Latin America, present untapped markets for motorcycle manufacturers. As disposable incomes rise and infrastructure improves in these regions, demand for affordable and efficient personal transportation options such as motorcycles is expected to rise.

Aftermarket Services and Accessories: The aftermarket presents a significant revenue stream for motorcycle manufacturers through sale of spare parts, accessories, and maintenance services. Strengthening the aftermarket network and offering a wide range of genuine parts and accessories can boost customer loyalty and generate recurring revenue for manufacturers.

Digital Transformation: Embracing digital technologies, such as connected features and online sales channels, can enhance customer experience and expand market reach. Manufacturers can leverage E-commerce platforms and digital marketing strategies to target tech-savvy consumers and enhance brand visibility.

Diversification into Adjacent Markets: Motorcycle manufacturers can explore diversification into adjacent markets, such as electric scooters, three-wheelers, or hybrid vehicles. This strategic expansion allows the companies to tap into broader mobility trends and adapt to changing consumer preferences.

Rental and Shared Mobility Services: Partnering with rental and shared mobility service providers can offer manufacturers new revenue streams. Providing motorcycles for rent or rideshare services enables exposure to a broader customer base, including tourists and occasional riders.

Customization and Personalization: Offering customization options and personalization services can attract enthusiasts who seek unique and tailor-made motorcycles. Manufacturers can capitalize on this trend by providing customization packages and limited-edition models.

Market Segmentation:

By Product Type:

• Standard Motorcycles
• Cruiser Motorcycles
• Sports Motorcycles
• Touring Motorcycles
• Adventure Motorcycles
• Naked Motorcycles
• Dirt Bikes/Off-Road Motorcycles
• Electric Motorcycles

By Engine Capacity:

• Below 500cc
• 500cc to 1000cc
• Above 1000cc

By Fuel Type:

• Gasoline-powered
• Electric-powered

By Sales Channel:

• OEM (Original Equipment Manufacturer)
• Aftermarket

By End-Use:

• Personal
• Commercial

By Region:

• North America
• Latin America
• Asia Pacific
• Europe
• Middle East & Africa

Region-wise Analysis of Motorcycle Market:

Regional analysis of the global motorcycle market reveals key regions and countries with significant potential. The global motorcycle market is experiencing steady revenue growth with increasing urbanization and rising demand for cost-effective transportation solutions. Asia Pacific dominates in the global market, driven by countries such as India, China, and Southeast Asian, which have a large motorcycle-owning population. North America and Europe also hold significant market share due to popularity of premium and adventure motorcycles. With the shift towards electric motorcycles and rise of shared mobility services, manufacturers are exploring innovative strategies to tap into emerging markets in Latin America and Middle East & Africa and address evolving consumer preferences.

Which country/region is holds the largest market share of North America motorcycle market? 

The US is the largest market for North America motorcycle market due to factors such as strong motorcycle culture and enthusiast community in the country, which drives demand for various types of motorcycles, including cruisers, sportbikes, and touring bikes. In addition, vast road network and favorable weather conditions in many states make motorcycles a practical and enjoyable mode of transportation. Also, stable US economy and high disposable income levels enable higher affordability for motorcycle ownership. Presence of well-established motorcycle manufacturers and a robust dealership network further drive revenue growth of the US market in the region.

Which key trends drive the motorcycle sales in Europe?

In Europe, key trends driving sales of motorcycles include rising popularity of electric motorcycles, reflecting growing focus on sustainability and environmental concerns in the region. Demand for lightweight and urban-friendly motorcycles is driven by urbanization and congestion in European cities. In addition, number of adventure and touring motorcyclists are growing as Europeans embrace long-distance travel and exploration. Connected technologies and infotainment systems in motorcycles is catering to tech-savvy consumers, which is further expected to drive revenue growth of the market in this region. Moreover, innovative financing options and leasing programs make motorcycles more accessible to a broader range of consumers, contributing to increase in motorcycle sales across Europe.

Why is investment in China and India key to growth of the Asia Pacific motorcycle market? 

Investment in China and India is key to revenue growth of the Asia Pacific motorcycle market due to massive populations in these countries and rapid economic development. Both countries have a burgeoning middle class with increasing disposable incomes, leading to rise in demand for affordable and convenient personal transportation options. As urbanization accelerates, motorcycles offer practical solutions for commuting in congested cities. Moreover, favorable government policies, such as reduced taxes and incentives for electric vehicles, drive adoption of motorcycles in the region. Manufacturers investing in production facilities, distribution networks, and innovative technologies can capitalize on market potential and drive revenue growth of the Asia Pacific motorcycle market.

Which countries in Latin America will be at the forefront of growth for motorcycle manufacturers? 

In Latin America, countries such as Brazil, Mexico, and Colombia are expected to be at the forefront of growth for motorcycle manufacturers. These countries have large populations and increasing urbanization, which drives demand for affordable and efficient transportation options. In addition, increasing middle-class population in these regions presents opportunities for motorcycle manufacturers to tap into this untapped market and reach a broader consumer base. Government initiatives promoting two-wheeler usage for daily commuting further contribute to revenue growth of the market in this region.

What is the outlook on motorcycle market in Middle East & Africa? 

The outlook on motorcycle sales in the Middle East & Africa region is optimistic, with potential and steady growth opportunities for global players. Economic development, rising disposable incomes, and increasing urbanization are driving adoption of affordable transportation options, including motorcycles. In addition, growing tourism industry and popularity of recreational activities contribute to increasing demand for motorcycles. As manufacturers focus on expanding their product portfolios and enhancing distribution networks, the Middle East & Africa market presents promising opportunities for motorcycle sales.

Leading Motorcycle Manufacturers & Competitive Landscape:

The global motorcycle market features a landscape with various key players competing for market share. Established motorcycle manufacturers such as Honda, Yamaha, Harley-Davidson, and Suzuki dominate in the industry with their extensive product portfolios and strong brand presence. These companies invest in research and development to offer technologically advanced and innovative motorcycles, catering to diverse consumer preferences. In addition, regional players, particularly in Asia, are gaining prominence, capitalizing on cost-effective production and catering to the ongoing demand for affordable motorcycles. The competition drives continuous product innovation, strategic partnerships, and marketing efforts to maintain a competitive edge in the global motorcycle market.

Company List:

• Honda Motor Co., Ltd.
• Yamaha Motor Co., Ltd.
• Suzuki Motor Corporation
• Harley-Davidson, Inc.
• Kawasaki Heavy Industries, Ltd.
• BMW Motorrad
• Triumph Motorcycles Limited
• KTM AG
• Ducati Motor Holding S.p.A.
• Bajaj Auto Limited
• Hero MotoCorp Ltd.
• Royal Enfield (a division of Eicher Motors Ltd.)
• TVS Motor Company Limited
• Piaggio C. S.p.A.
• MV Agusta Motor S.p.A.

Research Scope

Report Metric	Report Details
Market size available for the years	2021-2032
Base Year	2023
Forecast Period	2024-2032
Compound Annual Growth Rate (CAGR)	6.5%
Segment covered	Product Type, Engine Capacity, Fuel Type, Sales Channel, End-Use, and Region
Regions Covered	North America: The U.S. Canada Europe: Germany, The U.K., France, Spain, Italy, Russia, Poland, BENELUX, NORDIC, Rest of Europe Asia Pacific: China, India, Japan, Australia New Zealand, ASEAN, Rest of Asia Pacific Latin America: Brazil, Mexico, Argentina, Rest of Latin America The Middle East & Africa: Saudi Arabia, United Arab Emirates, South Africa, Egypt, Israel, and Rest of MEA
Fastest Growing Country in Europe	Germany
Largest Market in Asia Pacific	China
Key Players	Honda Motor Co., Ltd., Yamaha Motor Co., Ltd., Suzuki Motor Corporation, Harley-Davidson, Inc., Kawasaki Heavy Industries, Ltd., BMW Motorrad, Triumph Motorcycles Limited, KTM AG, Ducati Motor Holding S.p.A., Bajaj Auto Limited, Hero MotoCorp Ltd., Royal Enfield, TVS Motor Company Limited, Piaggio C. S.p.A., and MV Agusta Motor S.p.A.