Postbiotics Supplements Market Report, By Form (Soft-gel and Chews, Capsules and Tablets and Powder and Granules), By Distribution Channel (Health and Beauty Store, Drug Store, Modern Trade Channel (Supermarkets and Hypermarket) and Online Retailing) and Regions 2024-2032

Market Overview:

"'The postbiotics supplements market was valued at US$ 11.3 million in 2023, and is expected to register a CAGR of 10.9% over the forecast period and reach US$ 28.7 million in 2032."

Postbiotics supplements are dietary supplements that include metabolites or byproducts created by probiotic bacteria through fermentation. These supplements are formulated to enhance gut health by fostering a balanced microorganism environment in the gut microbiome. Postbiotics encompass a range of compounds like short-chain fatty acids, enzymes, peptides, and organic acids, which are thought to positively impact digestive health and general well-being. They are commonly used as a substitute or addition to probiotic supplements, offering potential health advantages without the necessity of introducing live bacteria into the gut.

The market for postbiotics supplements is experiencing notable expansion, propelled by a growing understanding of gut health and the advantages of postbiotics. As people look for alternatives to traditional probiotics, postbiotics are becoming increasingly popular for their potential to enhance digestive health without the inclusion of live bacteria. Factors such as the escalating incidence of digestive ailments, the heightened demand for natural and sustainable products, and the mounting body of research supporting postbiotic benefits are driving market growth. Nevertheless, challenges such as regulatory complexities and the necessity for more comprehensive clinical investigations to substantiate health assertions remain significant considerations for industry participants.

Postbiotics Supplements Market Trends and Drivers:

Several trends are influencing the postbiotics supplements market. A notable trend is the rising interest in personalized nutrition and microbiome-targeted products, prompting manufacturers to create specialized postbiotics formulations. Another trend is the increasing emphasis on scientific research to substantiate the health advantages of postbiotics, bolstering consumer trust and market growth. Moreover, there is a growing demand for natural and organic postbiotics supplements, mirroring a broader consumer preference for products with clean labels. Additionally, the proliferation of e-commerce platforms is enhancing the global accessibility of postbiotics supplements, fueling market expansion.

The postbiotics supplements market growth is influenced by several factors which include firstly, growing awareness regarding gut health and the beneficial role postbiotics play in maintaining it, which is driving consumer demand. Secondly, an increase in digestive disorders and related health issues is prompting consumers to seek natural and effective solutions such as postbiotics. Additionally, the market is being propelled by a shift towards sustainable and environmentally friendly products. Moreover, ongoing research and development efforts in the postbiotics field are broadening the array of available products, attracting a larger consumer base. However, regulatory hurdles and the need for more clinical substantiation of health benefits are significant factors that could impact market growth.

Postbiotics Supplements Restraining Factors:

The growth of the postbiotics supplements market is being restricted by several factors. One major constraint is the absence of clear regulatory guidelines, leading to uncertainty among manufacturers and consumers. Another limiting factor is the high cost associated with the research and development of postbiotics supplements, which is particularly challenging for smaller companies. Additionally, the market is hindered by the limited availability of scientific evidence supporting the health benefits of postbiotics, as consumers are often hesitant to adopt products without proven efficacy. Furthermore, effectively communicating the advantages of postbiotics to consumers, especially in a competitive market, presents a significant barrier to market expansion.

Postbiotics Supplements Market Opportunities:

The postbiotics supplements market offers various opportunities for expansion and advancement. One significant avenue is the creation of specialized formulations tailored to address specific health issues like digestive ailments, immune system enhancement, and metabolic health. Manufacturers can also explore combining postbiotics with other bioactive substances to amplify their effects and improve product efficacy. Additionally, expanding distribution channels to include online platforms and specialty stores can help reach a wider audience. Moreover, educating consumers about the advantages of postbiotics and their contributions to overall health can foster a more receptive market, leading to increased adoption and market growth.

Postbiotics Supplements Market Segmentation:

By Form:

• Soft-gel and Chews
• Capsules and Tablets
• Powder and Granules

The form segment is categorised into soft-gel and chews, capsules and tablets and powder and granules. Among these, capsules and tablets lead the postbiotics supplements market due to their convenience and ease of use, providing a quick and simple way for busy individuals to incorporate postbiotics into their daily routine. Offering precise dosing and longer shelf life compared to other forms, they ensure consistent intake and are more convenient for storage and transportation, contributing to their popularity among consumers and retailers alike.

By Distribution Channel

• Health and Beauty Store
• Drug Store
• Modern Trade Channel (Supermarkets and Hypermarket)
• Online Retailing

The distribution channel is categorised into health and beauty store, drug store, modern trade channel (supermarkets and hypermarket), and online retailing. Among these, online retailing stands out as the leading sub-segment in the postbiotics supplements market, primarily due to its convenience and accessibility. This distribution channel allows consumers to purchase a diverse range of postbiotics supplements from the comfort of their homes. Moreover, online retailers often offer a broader selection of products compared to physical stores, along with features like price comparison and reviews, further solidifying their dominance in this market

By Region  

North America

• United States
• Canada

Europe

• Germany
• United Kingdom
• France
• Italy
• Spain
• Russia
• Poland
• Benelux
• Nordic
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• South Korea
• ASEAN
• Australia & New Zealand
• Rest of Asia Pacific

Latin America

• Brazil
• Mexico
• Argentina

Middle East & Africa

• Saudi Arabia
• South Africa
• United Arab Emirates
• Israel
• Rest of MEA

North America has emerged as the leading region in the postbiotics supplements market, driven by factors such as extensive consumer awareness and a robust presence of manufacturers and retailers offering diverse postbiotics supplements. The region's advanced healthcare infrastructure and increasing emphasis on preventive healthcare have further bolstered its position. Additionally, North America benefits from a regulatory environment that is conducive to the sale and distribution of dietary supplements, all contributing to its dominance in the market.

Leading Companies in Postbiotics Supplements Market & Competitive Landscape:

The postbiotics supplements market is highly competitive, with several key players vying for market share and actively engaging in strategic initiatives. These companies focus on product innovation, technological advancements, and expanding their product portfolios to gain a competitive edge. These companies are continuously investing in research and development activities to enhance their product offerings and cater to the evolving needs of customers in terms of efficiency, performance, and sustainability.

These companies include:

• Dr. Emil Nutrition
• For The Biome
• Designs for health
• Beekeeper's Naturals
• MaryRuth Organics
• POSTBIOTICA SRL
• Essential Formulas Incorporated (Dr. Ohhira's Probiotics)
• Glac Biotech Co., Ltd.
• KOREA BIOPHARM
• Pro Formulations MD
• MRM Nutrition
• Bio Complete 3
• GUT ARMOR
• Probulin
• Others

Recent Developments:

• March 2024: Gaia Herbs launched a range of full spectrum postbiotics derived from traditional superfoods, including Ginger-Turmeric, Sauerkraut, Ginger-Beet, and Kimchi capsules. The launch was accompanied by consumer education on the roles of prebiotics, probiotics, and postbiotics in gut and immune health.
• October 2023: Kyowa Hakko Bio, a subsidiary of Kirin, received approval from FSSAI to incorporate IMMUSE, its Lactococcus lactis strain Plasma postbiotic, into general foods and health supplements.
• October 2023:Gutsi, a probiotic company from New Zealand, introduced a 60-day Gut Reset Kit, which combines prebiotics, probiotics, and postbiotics for comprehensive gut care, using ingredients from its existing product line
• August 2023: My Myracle, a Malaysian postbiotic company, launched a postbiotic series utilizing plant-derived bacteria, with a focus on being halal-friendly to appeal to kosher and vegetarian consumers.

Postbiotics Supplements Market Research Scope