QR Code Labels Market Size, Share & Trend Analysis, By Label Type, By Printing Technology, By End Use, Regional Outlook, Competitive Tactics, and Segment Forecast to 2031

QR Code Labels Market Overview:

By the end of 2031, it is anticipated that the global market for QR code labels will be worth US$ 3.2 Bn, as per the latest industry analysis by Reports and Insights.

QR codes are a cost-effective and easy-to-implement technology for businesses. They can be printed on labels, packaging, or other materials and can be easily generated using free online tools. Further, QR codes offer a unique and interactive way for brands to engage with consumers. By incorporating QR codes on product labels or in advertising, companies can provide additional information, promotions, or other incentives to consumers, which can help to drive sales and build brand loyalty.

The Reports and Insights team has drafted a market research report on the global market for QR code labels to identify the primary market drivers, market trends, challenges, and opportunities that business owners encounter. The report includes the market segmentation forecast, geographic perspective, and recent market developments for QR code labels. Additionally, it provides extensive information on market size, market share, industry and product insights, SWOT analysis, Porter's five forces analysis, PESTEL analysis, heat map analysis, market forecast, and prominent market players for QR code labels.

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Scope of the Report:

Report Metric	Report Details
Market size available for the years	2022-2031
Base year	2022
Forecast Period	2023-2031
Segments Covered	By Label Type, By Printing Technology, By End Use, and By Region
Regions Covered	North America The U.S. & Canada Latin America Brazil, Mexico, Argentina, & Rest of Latin America Asia Pacific China, India, Japan, Australia & New Zealand, ASEAN, & Rest of Asia Pacific Europe                                                                            The U.K., France, Spain, Italy, Russia, Poland, BENELUX, NORDIC, & Rest of Europe Africa North Africa, Egypt, & Rest of Africa The Middle East GCC Countries, Israel, & Rest of the Middle East
Companies Covered	Packtica SDN BHD, Label Logic, Inc., Hibiscus plc, Lintec Corporation, CCL Industries Inc., Advanced Labels NW, Coast Label Company, Data Label Co. UK, Label Impressions Inc., PPG Industries, Consolidated Label & Co., and Fastroll Labels Sdn. Bhd among others.

QR Code Labels Market Size & Share:

According to a report by Reports and Insights, the global QR code label market size was valued at USD 1.8 billion in 2022 and is projected to reach USD 3.2 billion by 2031, growing at a CAGR of 10.0% during the forecast period from 2023 to 2031.

QR Code Labels Market Growth:

The QR code label market has been experiencing significant growth over the past few years and is expected to continue to grow at a steady rate in the coming years. The market growth is driven by the increasing adoption of smartphones and the growing use of QR codes in various applications, such as product labeling, advertising, and mobile payments.

QR Code Labels Market Drivers:

QR Codes have Become a Popular Method for Facilitating Contactless Payments

Contactless payments are one of the key drivers of the QR code labels market. QR codes have become a popular method for facilitating contactless payments, as they can be easily scanned by smartphones and other mobile devices to initiate transactions.

QR code labels can be printed on a wide range of materials, including product packaging, receipts, and point-of-sale displays, making them a convenient way for merchants to accept payments without the need for cash or cards. QR codes can also be generated dynamically, allowing for real-time updates to transaction data and ensuring that payments are processed quickly and securely.

QR Code Labels Market Restraints:

Presence Of Alternative Technologies That Are More Suitable for Certain Applications

While QR codes are a convenient and cost-effective means of storing and transmitting information, there are also alternative technologies that may be more suitable for certain applications. For example, NFC (Near Field Communication) technology allows for contactless communication between devices and may be preferred for certain types of mobile payments.

Further, QR codes can be used to collect personal information or track user behavior, there may be concerns among some consumers about data privacy and security. This could potentially limit the adoption of QR codes in certain industries or applications.

QR Code Labels Market Opportunities:

Smart Packaging is an Emerging Trend and QR codes can play a key role

Smart packaging is an emerging trend in the packaging industry, and QR codes can play a key role in this. By incorporating QR codes on product labels, companies can provide real-time information about the product, including its location, storage conditions, and expiration date.

Further, With the COVID-19 pandemic, there has been an increased demand for contactless payment options. QR codes offer a simple and secure way to make mobile payments, and this has created new opportunities for QR code labeling in the mobile payments market.

QR Code Labels Market Trends:

The Integration of QR codes with Augmented Reality (AR) Technology is a growing trend

The integration of QR codes with augmented reality (AR) technology is a growing trend in the QR code label market. AR technology allows digital content to be superimposed onto the real world, creating an interactive and immersive experience for users. By integrating QR codes with AR, companies are creating unique and engaging experiences for their customers. For example, a product label with a QR code could be scanned to reveal a 3D model of the product or an interactive demonstration of its features. This can help to increase customer engagement and enhance the overall user experience.

Further, the use of AR technology with QR codes is also becoming more popular in advertising and marketing. By creating interactive campaigns that use QR codes and AR, companies can attract more attention and engage with customers in a more personalized and memorable way.

QR Code Labels Market, Segmentation Outlook:

QR Code Labels Market, by Label Type:

Based on the Label Type, the global QR Code Labels Market is segmented into; Sleeve Label, Glue Applied Label, Pressure Sensitive Label, Other Labels

QR Code Labels Market, by Printing Technology:

Based on the Printing Technology, the global QR Code Labels Market is segmented into; Flexographic Printing, Digital Printing, Offset Lithography, Gravure Printing, And Other Printing Technology

QR Code Labels Market, by End Use:

Based on the End Use, the global QR Code Labels Market is segmented into; Food & Beverages, Pharmaceutical, Personal Care & Cosmetic, Automotive, Homecare & Toiletries, Chemical, Industrial and Others. 

QR Code Labels Market, by Region:

North America and Europe are important markets for the QR code label market, with strong growth potential in the coming years. The increasing adoption of smartphones, coupled with the growing use of QR codes in mobile payments and supply chain management, is expected to drive continued growth in these regions.

Asia Pacific is a growing market in the QR code label market. The region is characterized by a large and rapidly growing population, high levels of smartphone adoption, and a growing middle class with increasing purchasing power. These factors are driving the adoption of QR codes in a variety of applications, including product labeling, advertising, and mobile payments.

China and India, in particular, are important markets for the QR code label market. In China, the widespread adoption of mobile payments has driven the use of QR codes in payment processing, with companies such as Alipay and WeChat Pay leading the market. In India, the government's demonetization efforts have led to a surge in mobile payments, driving the adoption of QR code-based payment solutions.

In addition to mobile payments, QR codes are being used in a variety of other applications in the Asia Pacific region. For example, QR codes are being used in product labeling to provide consumers with information about product origin, safety, and authenticity. They are also being used in marketing and advertising campaigns, providing consumers with promotional offers and incentives.

QR Code Labels Market Key Players Analysis:

Packtica SDN BHD, Label Logic, Inc., Hibiscus plc, Lintec Corporation, CCL Industries Inc., Advanced Labels NW, Coast Label Company, Data Label Co. UK, Label Impressions Inc., PPG Industries, Consolidated Label & Co., and Fastroll Labels Sdn. Bhd amongst others are the top leading players in the QR Code Labels market.

Recent Developments by Key Players:

• In January 2021, ScanTrust, a provider of secure QR code solutions, announced the launch of a new platform for QR code-based product authentication and traceability.

 

• In June 2021, Sato Holdings Corporation, a leading global provider of auto-identification and labeling solutions, announced the acquisition of DataLase Ltd, a company specializing in the development of laser-marking and coding solutions, including those based on QR codes.

 

• In November 2020, Zebra Technologies Corporation, a global leader in enterprise-level data capture and automatic identification solutions, announced the acquisition of Reflexis Systems, Inc., a provider of retail workforce management and execution software solutions, which includes QR code-based task management capabilities.