United States Floriculture Market Report, By Product (Bedding and Garden Plants, Pott Plants, Foliage Plants, Propagative Floriculture Materials, Cut Flowers, Cut Cultivated Greens), By Sales Channel (Direct Sales, Specialty Stores, Franchises, Florists & Kiosks, Supermarkets/Hypermarkets, Independent Small Stores, Online Retailers, Others), By End Use (Residential, Commercial, Industrial), and Regions 2024-2032

Market Overview:

"The United States floriculture market was valued at US$ 49.95 Billion in 2023 and is expected to register a CAGR of 6.1% over the forecast period and reach US$ 85.11 Bn in 2032."

Floriculture is holding a major role in transforming the U.S. agricultural landscape, and enhancing both the economy and consumer’s lifestyle. With the growing popularity and trade of flowers, ornamental plants, and foliage, floriculture has moved beyond the horticulture practiced traditionally, and has become a thriving business. A variety of flowers and ornamental plants is in higher demand in the United States market as more and more people are using flowers for different purposes, including personal or commercial, such as home decoration, landscaping, weddings and corporate functions.

The proliferation of eCommerce sites has also contributed to the expansion of the floriculture market since it enables the customers to conveniently access various fresh flowers and plants near or far. Due to advancements in logistics and cold chain systems, it has become possible for international flower growers to sell their flowers without them going bad in transport, thus expanding the market. Attributing to these innovations, flower production has increased, water usage has been reduced and flower production has become more environment-friendly.

In addition, the increasing popularity for urban gardening and the inclusion of greenery in cities has led to a rise in the consumption of decorative plants. There is a shift in the demand for plants as the consumers are trying to beautify their homes and workplaces hence the swift growth in the market for indoor and low-maintenance plants. Generally, the U.S. floriculture industry is witnessing a transformation as a response to change in consumer behaviour, innovation, and increased retail and commercial activity.

United States Floriculture Market Trends and Drivers:

There are rapid developments being observed in the United States’s floriculture industry which are largely attributive to the changing taste and preferences of consumers and other market forces. One of the primary market drivers is the increasing usage of ornamental plants and flowers in interiors, landscaping, and special events. Consumers are appreciating more the need to beautify spaces whether indoors or outdoors, and this has also led to increased sales of fresh-cut flowers and even potted plants. Growing trend of urban gardening and enhancement of green areas within or around houses and offices have also propelled the demand for ornamental plants.

Other trends comprise the movement towards sustainability and eco-friendly practices in the floriculture sector. Flowers are made available to buyers with decreasing use of harmful pesticides and less overall negative impact on the environment. These has prompted the use of organic cultivation methods, water conserving measures, and environment-friendly packing materials.

The advent of eCommerce has also transformed the floriculture market. It has made it much more accessible for the customers to buy flowers and plants from a range of local and international producers through online platforms. On the whole, these trends and drivers are shaping the U.S. floriculture market, with increased consumer awareness, sustainability, and technology advancements driving its growth.

United States Floriculture Market Restraining Factors:

The growth of the U.S. floriculture industry is constrained by many factors. The most pressing issue is the cost of production which is rather high, especially for growers adopting sustainable or organic means of production. The rising adoption of eco-friendly inputs and practices, for instance, the use of biodegradable packaging and organic fertilizers, raises the cost of operation which in turn affects the profit margins, more so of the small-scale producers.

Furthermore, the production of flowers for commercial reasons requires manpower and the industry is facing issues such as lack of labor and high labor costs affecting the overall operating cost. This can affect the capability of growers to consistently fulfil the market demand, especially during the peak seasons. Another major limiting factor is the fragility of flowers and plants to many environmental factors, seasonal variations and climate changes such as temperature extremes, droughts, and tropical storms which can affect production and distribution adversely. In addition to this, flowers are perishable items and therefore, present logistical problems as they require refrigerated transportation in order to keep the flowers in a healthy state which makes the overall distribution process more complicated and expensive.

United States Floriculture Market Opportunities:

The floriculture business in the U.S. presents various avenues for growth owing to the change in consumers spending pattern and technology innovations. One such opportunity is the growing enthusiasm towards the use of sustainable and organic flowers owing to the fact that the consumers in the market are more concerned about the impact of the products on the environment. Those growers who have implemented any sustainable practices, such as the use of organic fertilizer, water-efficient practices, and the use of environment friendly packing materials can take advantage of that growing segment of the market.

The growth of eCommerce avenues constitutes yet another major opportunity. The online sales of flowers and plants are on the rise enabling the business to reach a wider segment of the market at less operational costs than the conventional methods of selling through physical shops. Moreover, the improvements in green house technology and vertical farming are enabling growers to produce flowers at any time of the year with minimal restrictions imposed by climatic conditions.

Finally, the inclination towards urban gardening as well as indoor plants, presents avenues for floriculture industries to popularize unique and maintenance-free decorative plants that suit city residents with a view to decorating their homes. All these factors are likely to boost the market growth.

United States Floriculture Market Segmentation:

By Product

• Bedding and Garden Plants
• Pott Plants
• Foliage Plants
• Propagative Floriculture Materials
• Cut Flowers
• Tulip
• Lilies
• Gerbera
• Gladioli
• Sunflower
• Rose
• Others
• Cut Cultivated Greens

Bedding and garden plants dominate the U.S. floriculture market due to their widespread use in landscaping and home gardening. These plants are highly valued for enhancing outdoor aesthetics and providing vibrant colours to residential and commercial spaces. Additionally, the growing trend of urban gardening and landscaping projects has increased demand for bedding and garden plants, as consumers seek to beautify their surroundings and create green spaces in urban environments. Their versatility and ease of maintenance further contribute to their popularity.

By Sales Channel

• Direct Sales
• Specialty Stores
• Franchises
• Florists & Kiosks
• Supermarkets/Hypermarkets
• Independent Small Stores
• Online Retailers
• Other Sales Channel

The online retailers segment is expected to be the fastest-growing distribution channel in the U.S. floriculture market due to the convenience it offers consumers. E-Commerce platforms provide a wide selection of flowers, easy customization options, and doorstep delivery, making it increasingly popular. Additionally, technological advancements in logistics and cold chain management have improved the ability to transport fresh flowers over long distances, boosting online sales.

By End Use

• Residential
• Commercial
• Institutions/Events
• Hotels, Resorts, & Spas
• Others
• Industrial

The commercial end use segment is projected to be the fastest-growing in the U.S. floriculture market due to increasing demand from sectors like hospitality, corporate offices, and event management. Businesses frequently use flowers for décor in hotels, restaurants, and corporate events, driving steady demand. Additionally, commercial landscaping projects and interior floral designs are expanding, contributing to the rapid growth of this segment.

By Region

• West Region
• Southeast Region
• Southwest Region
• Northeast Region
• Midwest Region

Leading United States Floriculture Manufacturers & Competitive Landscape:

The U.S. floriculture market is highly competitive, with key players focusing on strategies to expand their market presence and meet growing consumer demand. Leading companies are adopting sustainable farming practices, such as organic cultivation and water-efficient methods, to align with eco-conscious consumer preferences. Additionally, many are leveraging eCommerce platforms to reach a broader audience, offering convenience and customization options for customers. Investments in advanced greenhouse technology and vertical farming allow for year-round production and improved quality. These strategies are helping major players dominate the market while staying ahead in innovation and sustainability.

These companies include:

• Kurt Weiss Greenhouses, Inc.
• Costa Farms
• The Queen’s Flowers
• Green Circle Growers
• Greenheart Farms
• MONROVIA NURSERY COMPANY
• Larksilk
• Sun Valley Floral Farms
• TERRA NOVA Nurseries, Inc.
• Benary
• Among Others

Recent Development:

• April 2024, The American Floral Endowment (AFE) announced the launch of the new Sustainabloom website, providing comprehensive guides, practical strategies, and industry insights aimed at fostering sustainable practices at every level of floriculture. The website, www.sustainabloom.org, is a research-driven hub of resources designed to empower businesses of all sizes to assess where they are and where they can enhance their sustainability efforts.<

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