Enterprise Video Platforms Market Report, By Type (Video Content Management System (VCMS), Webcasting and Web Conferencing, Video Analytics, Video Security), By Application (Internal Communication and Collaboration, Training and Development, Marketing and Sales, Customer Engagement and Support, Live Event Streaming, Others), and Regions 2024-2032

Market Brief:

"The enterprise video platforms market size reached US$ 13.5 Billion in 2023. Looking forward, Reports and Insights expects the market to reach US$ 34.3 Billion by 2032, exhibiting a growth rate (CAGR) of 10.9% during 2024-2032."

Enterprise Video Platforms (EVPs) are comprehensive digital solutions designed to enable management, delivery, and optimization of video content within organizations. The primary function is to facilitate seamless video communication, collaboration, and knowledge sharing across the enterprise.

EVPs enable businesses to securely create, upload, store, and distribute videos, thereby enabling effective internal and external communication, employee training, and customer engagement. These solutions are used in various industries such as corporate, education, healthcare, and media.

Demand for EVPs is driven by increasing need for remote work solutions, enhanced employee engagement, improved training outcomes, and personalized customer experiences. Other factors such as scalability, analytics capabilities, integrations, and ease of use are also having positive influence on demand and preference for EVPs.

Increasing consumption of video content in organizations and advancements in technologies such a Artificial Intelligence (AI) and cloud computing are driving innovation in the market. Initiatives focused on data security and compliance are also having a positive impact.

Comprehensive analysis and insights into video usage and performance are key features of enterprise video platforms. Clarity and understanding of market trends help companies tailor their products to meet customer demands more effectively.

Read report overview and other sections to know more about market coverage and highlights:

Global Enterprise Video Platforms (EVPs) Market Report Overview:

The global Enterprise Video Platforms (EVPs) market research report provides comprehensive insights into driving factors, restraints, opportunities, and trends, with provision of in-depth supporting information, data, and statistics and actionable insights. Though covered and provided extensively across the report, the data and information format are simple, yet dynamic in order to ensure ease of reading and understanding, as well as presenting and maximizing leverage and use.

Revenues and market share are provided in detail for previous years in order to showcase the evidence upon which our estimations and forecasts are based. Revenue growth rates and differences, as well as comparisons and relatable data are provided to further support all findings. Data points are provided for each year – from historical to end of forecast period – and this format is followed for each segment region and respective countries, as well as sub-segments and others.

Vital details of major companies in the market are provided in the company profile section of the report. Cover includes financials, recent developments, research & development, strategies, product launches, agreements, expansion, mergers & acquisitions, and others. 

The global enterprise video platforms market research report is segmented on basis of deployment model, type, organization size, industry vertical, application, end-user, platform features, integration, end-user model, revenue model, and regions and countries. Regional segmentation includes North America (United States and Canada); Europe (Germany, United Kingdom, France, Italy, Spain, Poland, BENELUX, NORDIC, Rest of Europe); Asia Pacific (China, India, Japan, South Korea, Australia & New Zealand Rest of Asia Pacific); Latin America (Brazil, Mexico, Argentina); Middle East & Africa (Saudi Arabia, South Africa, United Arab Emirates, Israel).

Market Research Factor & Trend Analysis and Insights:

Global enterprise video platforms market research has been exhaustive and the report provides in-depth details of the various factors, trends, patterns, and scenarios and aspects that have a direct or indirect impact, near-term or far-term, and positive impact on the market and products and services etc.

Some more detailed insights on the market are provided below:

Increasing Demand for Video Communication: The rising need for effective communication and collaboration in organizations, especially in remote work environments, is driving steady demand for enterprise video platforms. Video enables engaging and personalized interactions, leading to improved productivity and enhanced employee engagement.

Growing Importance of Training and Development: Organizations recognize the value of video-based training and development programs. Enterprise video platforms offer comprehensive tools for creating, delivering, and tracking training content, leading to improved learning outcomes and skill development. This trend is contributing significantly to revenue growth of the market currently.

Surge in Video Marketing and Customer Engagement: Video has become a dominant medium for marketing and customer engagement. Enterprises leverage video platforms to create compelling marketing campaigns, product demonstrations, and customer testimonials. Video content drives higher engagement, conversion rates, and brand loyalty, and increasing traction of this enterprise video platform marketd trend is having an overly positive impact on market revenue.

Integration of Advanced Technologies: Enterprise video platforms are integrating advanced technologies such as AI, Machine Learning (ML), and video analytics. These technologies enhance video search capabilities, content recommendation, and personalized user experiences. Increasing incorporation of technologies and such advancements are expected to continue to contribute to market revenue growth.

Increased Focus on Data Analytics: Video analytics plays a crucial role in understanding user behavior, content performance, and ROI measurement. Enterprise video platforms offer robust analytics tools that provide valuable insights into viewing patterns, engagement metrics, and audience demographics. Data-driven decision-making and optimization drive revenue growth in the market.

What Factors Are Restraining Growth of Enterprise Video Platforms (EVPs) Market?  

Despite the various positive factors and growth prospects in the global market, some restraints and factors are having negative impacts on revenue growth. Some key factors include:

Infrastructure Limitations: Insufficient network infrastructure and bandwidth constraints in some regions can hinder smooth streaming and delivery of video content These are two key factors limiting adoption of enterprise video platforms, and can have majorly negative impact on revenue growth of the market.

Security Concerns: Organizations may have reservations about the security of their video content, particularly when dealing with sensitive information. Data breaches or unauthorized access can deter the adoption of enterprise video platforms. This is another key factor that can hamper adoption and restrain market growth.

Integration Challenges: Integrating video platforms with existing IT systems and applications can be complex and time-consuming, especially in large enterprises with diverse software ecosystems. This integration challenge can slow down the adoption and implementation of enterprise video platforms.

Cost of Implementation: Implementing and managing enterprise video platforms can entail significant investments in infrastructure, software licenses, and maintenance. High upfront costs can deter organizations, particularly small and medium-sized businesses, from adopting these platforms.

Resistance to Change: Resistance to change and lack of user adoption within organizations can be a barrier to the successful implementation and utilization of enterprise video platforms. Users may prefer traditional communication methods or face challenges in adopting new technologies.

What are the Opportunities for Leading Enterprise Video Platforms (EVPs) Manufacturers?  

Companies operating in the global enterprise video platforms market can leverage various opportunities and revenue streams to drive growth and profitability. Below are some avenues and insights:

Expansion of Enterprise Video Services: Companies can expand their service offerings beyond traditional video management and delivery to provide a comprehensive suite of enterprise video services. This includes video analytics, content creation and editing tools, live streaming capabilities, and integrations with other enterprise software systems. Offering a complete solution can attract more customers and generate additional revenue.

Customization and Tailored Solutions: Enterprises have unique video communication needs, and there is an opportunity for companies to offer tailored solutions to meet those specific requirements. This can involve customization of user interfaces, branding options, security features, and integration with existing enterprise systems. Providing customized solutions can attract larger contracts and premium pricing.

Industry-Specific Solutions: Different industries have specific video communication needs. Companies can focus on developing industry-specific solutions for sectors like healthcare, education, retail, and finance. These solutions may address compliance requirements, specialized content delivery methods, and industry-specific use cases. By catering to niche markets, companies can tap into untapped revenue streams.

Monetization and Advertising: Companies can explore opportunities for monetizing video content by offering advertising options within their platforms. This can include pre-roll, mid-roll, or post-roll advertisements, sponsored content, or partnerships with advertisers. By providing advertising opportunities, companies can generate additional revenue streams while offering value to content creators and advertisers.

Enterprise Training and Certification Programs: Many organizations require training and certification programs for their employees. Companies operating in the enterprise video platforms market can offer comprehensive training programs and certification modules using their platforms. This can include on-demand training videos, interactive quizzes, and progress tracking. By positioning themselves as a training solution provider, companies can attract new customers and generate recurring revenue from training programs.

Region-wise Analysis of Enterprise Video Platforms (EVPs) Market  

In the global enterprise video platforms market, key regions and countries exhibit varying levels of potential based on market developments. North America remains a major market due to advanced technology adoption, while Asia Pacific shows significant growth potential driven by expanding digital infrastructure and increasing video consumption.

Europe and Latin America also present opportunities with rising enterprise video platforms market demand for video-based communication and training solutions. Understanding regional preferences and tailoring product sales accordingly can drive market penetration and meet the evolving demand in each region.

What factors drive North American’s dominance into the Enterprise Video Platforms (EVPs) Market?

North America market share incline is driven by rising revenue share contribution from countries such as the United States and Canada. Presence of technologically advanced infrastructure and preference for real-time solutions and video streaming and consumption, coupled with thriving industries, such as IT, healthcare, and education, and high demand for video platforms, as well as government initiatives promoting digital transformation are some key factors expected to continue to support revenue growth of the North America market.

What fuels Enterprise Video Platforms (EVPs) Market demand in Europe?

Countries such as the United Kingdom, Germany, and France contribute significantly to inclining market share from Europe. Steady revenue growth and market share expansion is driven by the digitalization trend, prioritizing of video-based communication and training solutions, and government initiatives encouraging technology adoption and remote work trends.

What are the factors contributing to the significant of Asia Pacific Enterprise Video Platforms (EVPs) Market?

Rapidly growing economies such as China, India, and Japan present immense potential in the enterprise video platforms market. Expanding digital infrastructure, increasing video consumption, and large workforce in countries in the region are key factors driving substantial increase in revenue growth and market share expansion. Government initiatives promoting digital connectivity and remote collaboration are further supporting growth of the market.

What are the aspects that are driving the Enterprise Video Platforms (EVPs) Market demand in Latin America?  

Countries such as Brazil and Mexico account for majority demand for enterprise video platforms in Latin America. The market is registering steady revenue growth as organizations embrace video-based communication and training solutions. Consumer preference for video content and government initiatives supporting digital transformation are other factors driving revenue growth of the market in the region.

Leading Enterprise Video Platform (EVPs) Market Key Players & Competitive Landscape:  

The global enterprise video platforms market landscape is highly diverse and competitive. A number of vendors offer a wide range of solutions and services, leading to intense competition. Key players include established technology companies, specialized video platform providers, and emerging startups. Continuous innovation, strategic partnerships, and focus on customer experience are vital for gaining a competitive edge in the market.

Company List:

• Brightcove Inc.
• Kaltura Inc.
• Panopto
• Vidyo (Enghouse Systems Ltd.)
• IBM Corporation
• Microsoft Corporation
• Cisco Systems, Inc.
• Vimeo, Inc.
• MediaPlatform
• Sonic Foundry, Inc.
• ON24, Inc.
• Wistia, Inc.
• Zoom Video Communications, Inc.
• Lifesize, Inc.
• BlueJeans Network (Verizon Communications Inc.)

Research Scope:

Report Metric	Report Details
Market size available for the years	2021-2032
Base Year	2023
Forecast Period	2024-2032
Compound Annual Growth Rate (CAGR)	10.9%
Segment covered	Deployment Model, Type, Organization Size, Industry Vertical, Application, End-User, Platform Features, Integration, End-User Model, Revenue Model, and Region
Regions Covered	North America:  The U.S. & Canada Latin America: Brazil, Mexico, Argentina, & Rest of Latin America Asia Pacific: China, India, Japan, Australia & New Zealand, ASEAN, & Rest of Asia Pacific Europe: Germany, The U.K., France, Spain, Italy, Russia, Poland, BENELUX, NORDIC, & Rest of Europe The Middle East & Africa:  Saudi Arabia, United Arab Emirates, South Africa, Egypt, Israel, and Rest of MEA
Fastest Growing Country in Europe	Germany
Largest Market	North America
Key Players	Qualcomm Incorporated, MediaTek Inc., Samsung Electronics Co., Ltd., Intel Corporation, Huawei Technologies Co., Ltd., Nokia Corporation, Ericsson AB, Advanced Micro Devices, Inc. (AMD), Xilinx, Inc., Infineon Technologies AG, Broadcom Inc., Unisoc Communications, Inc., Marvell Technology Group Ltd., Qorvo, Inc., HiSilicon Technologies Co., Ltd. (a subsidiary of Huawei), and amongst others.

Market Report Segmentation:

By Deployment Model:

• Cloud-based
• On-premises

By Type:

• Video Content Management System (VCMS)
• Webcasting and Web Conferencing
• Video Analytics
• Video Security

By Organization Size:

• Small and Medium Enterprises (SMEs)
• Large Enterprises

By Industry Vertical:

• IT and Telecom
• Healthcare
• Education
• Media and Entertainment
• BFSI (Banking, Financial Services, and Insurance)
• Retail and E-commerce
• Manufacturing
• Others

By Application:

• Internal Communication and Collaboration
• Training and Development
• Marketing and Sales
• Customer Engagement and Support
• Live Event Streaming
• Others

By End-User:

• Enterprises
• Government and Public Sector
• Healthcare Institutions
• Educational Institutions
• Media and Entertainment Companies
• Others

By Integration:

• Integration with Customer Relationship Management (CRM) Systems
• Integration with Learning Management Systems (LMS)
• Integration with Content Management Systems (CMS)
• Integration with Video Conferencing Systems
• Others

By End-User Mode:

• B2B (Business-to-Business)
• B2C (Business-to-Consumer)

Segmentation By Region:

North America:

• United States
• Canada

Europe:

• Germany
• United Kingdom
• France
• Italy
• Spain
• Russia
• Poland
• BENELUX
• NORDIC
• Rest of Europe

Asia Pacific:

• China
• Japan
• India
• South Korea
• Australia & New Zealand
• ASEAN
• Rest of Asia Pacific

Latin America:

• Brazil
• Mexico
• Argentina
• Rest of Latin America

Middle East & Africa:

• Saudi Arabia
• South Africa
• United Arab Emirates
• Israel