Market Overview:
"The global gas grill market size reached US$ 741.3 million in 2023. Looking forward, Reports and Insights expects the market to reach US$ 1,036.9 million in 2032, exhibiting a growth rate (CAGR) of 3.8% during 2024-2032."
A gas grill is a popular outdoor cooking appliance that utilizes propane or natural gas to heat the grill grates, providing a convenient and efficient way to cook delicious meals. Gas grills offer numerous benefits, including quick and consistent heat distribution, precise temperature control, and easy ignition. They eliminate the need for charcoal or wood, reducing the mess and cleanup time. Gas grills also offer versatility with adjustable burners for different cooking zones and options like side burners and rotisserie attachments. In the market, you can find various types of gas grills, including portable models, built-in grills, and freestanding units with different sizes, features, and price ranges to suit individual needs and preferences.
Revenue growth of the global gas grill market is driven by increasing popularity of outdoor cooking and the convenience offered by gas grills, high preference for gas grills for quick heating capabilities, temperature control, and easy ignition. Manufacturers and service providers are focusing on advancements in technology, such as improved burner designs and smart features, to enhance the grilling experience.
Gas Grill Market Report Overview:
The global gas grill market research report provides comprehensive insights into driving factors, restraints, opportunities, and trends, with provision of in-depth supporting information, data, and statistics and actionable insights. Though covered and provided extensively across the report, the data and information format are simple, yet dynamic in order to ensure ease of reading and understanding, as well as presenting and maximizing leverage and use.
Revenues and market share are provided in detail for previous years in order to showcase the evidence upon which our estimations and forecasts are based. Revenue growth rates and differences, as well as comparisons and relatable data are provided to further support all findings. Data points are provided for each year – from historical to end of forecast period – and this format is followed for each segment region and respective countries, as well as sub-segments and others. Vital details of major companies in the market are provided in the company profile section of the report. Cover includes financials, recent developments, research & development, strategies, product launches, agreements, expansion, mergers & acquisitions, and others.
The global gas grill market research report is segmented on basis of product type, fuel type, burner type, cooking area, distribution channel, end-user, price range, application, features, material, ignition type, accessories, consumer demographics, sales channel, ownership type, and regions and countries. Regional segmentation includes North America (United States and Canada); Europe (Germany, United Kingdom, France, Italy, Spain, Russia, Poland, BENELUX, NORDIC, and Rest of Europe); Asia Pacific (China, India, Japan, South Korea, ASEAN, Australia & New Zealand, & Rest of Asia Pacific); Latin America (Brazil, Mexico, Argentina, & Rest of Latin America); Middle East & Africa (Saudi Arabia, South Africa, United Arab Emirates, Egypt, Israel, and Rest of MEA).
Gas Grill Market Trends and Drivers:
Global gas grill market research has been exhaustive and the report provides in-depth details of the various factors, gas grill market trends, patterns, and scenarios and aspects that have a direct or indirect impact, near-term or far-term on the market and products and services etc.
Increasing Popularity of Outdoor Cooking: The growing trend of outdoor living and rising interest in backyard grilling and entertainment have significantly boosted gas grill demand. Consumers are increasingly opting for gas grills to enjoy the convenience and versatility of outdoor cooking, leading to a positive impact on revenue growth.
Advancements in Technology: The gas grill market has witnessed technological advancements, including the introduction of smart features, temperature control systems, and improved burner designs. These innovations enhance the grilling experience and attract consumers who seek convenience and precision in their cooking, thereby driving revenue growth.
Shift towards Healthier Lifestyles: With a greater emphasis on healthier food choices, gas grills offer a favorable option for cooking. Gas grills allow for better control of fat drippings and provide a healthier cooking method compared to traditional charcoal grills. As more consumers prioritize healthy living, this trend contributes to the positive revenue growth of the global gas grill market.
Rise in Consumer Disposable Income: Increasing disposable incomes in many regions around the world have enabled consumers to invest in outdoor cooking equipment, including gas grills. As more individuals and families have the means to afford gas grills, the market experiences higher sales and revenue growth.
Expansion of Distribution Channels: The gas grill market has witnessed the expansion of distribution channels, including online platforms and specialty retailers. This has made gas grills more accessible to consumers, resulting in increased sales and revenue growth. The ease of purchasing and wider availability of gas grills through various channels have contributed positively to the market's revenue growth.
What Factors Are Restraining Growth of Gas Grill Market?
Despite the various positive factors and growth prospects in the global market, some restraints and factors are having negative impacts on revenue growth. Some key factors include:
Fluctuating Prices of Fuel: Preference for gas grill can be impacted by fluctuations in fuel prices, particularly for propane and natural gas, especially is some developing economies. Higher fuel costs can discourage consumers from purchasing gas grills or limit their usage, leading to a negative impact on revenue growth.
Intense Competition from Alternative Cooking Methods: Gas grills sales can be restrained by availability of alternative cooking products such as charcoal grills, electric grills, and traditional stovetop cooking stoves. Some consumers may prefer these alternatives due to personal preference, cost considerations, or specific cooking requirements, which can restrain revenue growth of the gas grill market.
Seasonal Demand: Demand for gas grills is often seasonal, with peak sales occurring during warmer months and declining during colder seasons. This seasonality can result in fluctuations in revenue and slower growth rates for the global gas grill market.
Environmental Concerns: As environmental awareness grows, some consumers may opt for more eco-friendly cooking alternatives, including electric grills or solar-powered cooking options. The environmental impact associated with gas grills, such as carbon emissions, may negatively influence consumer choices and impact revenue growth.
Economic Instability: Economic downturns or uncertain economic conditions can impact consumer spending patterns. During times of financial constraint, consumers may delay or reduce their purchases of gas grills, leading to a negative impact on revenue growth in the global market. Economic stability plays a crucial role in the purchasing decisions of consumers and their willingness to invest in higher-priced outdoor cooking equipment.
What are the Opportunities for Leading Gas Grill Manufacturers?
Companies operating in the global gas grill market can leverage various opportunities and revenue streams to drive growth and profitability. Below are some avenues and insights:
Accessories and Add-ons: Offering a wide range of accessories and add-ons for gas grills, such as grill covers, cooking utensils, temperature probes, and flavor enhancers, can create additional revenue streams. These products complement the grilling experience and provide opportunities for upselling and cross-selling.
Outdoor Kitchen Solutions: Developing and marketing outdoor kitchen solutions, including built-in gas grills, modular outdoor kitchen islands, and outdoor refrigeration units, can tap into the growing trend of creating complete outdoor cooking and entertainment spaces. This segment offers higher-priced products and opportunities for customization, contributing to increased revenue.
Premium and High-End Models: Introducing premium and high-end gas grill models with luxury features, high-quality materials, and advanced technology can target affluent consumers who value performance and aesthetics. These upscale products often command higher profit margins and can generate significant revenue for companies.
International Market Expansion: Companies can explore international market expansion by entering untapped regions or strengthening their presence in existing markets. Global demand for gas grills is on the rise, and strategic market expansion can lead to increased sales and revenue growth.
E-commerce and Direct-to-Consumer Sales: Embracing e-commerce platforms and establishing direct-to-consumer sales channels can provide companies with direct access to consumers, eliminating intermediaries and maximizing profit margins. Online sales also offer opportunities for data collection, personalized marketing, and upselling to enhance revenue streams.
What are the factors driving the growth of Gas Grill Demand in North America region?
North America accounts for a significantly large gas grill market share in the global gas grill market, with the United States leading is terms of revenue share contribution. Revenue growth is driven by rising consumer preference for outdoor cooking, high disposable income, and a well-established grilling culture and traditions in countries in the region. Industry growth is also supported by technological advancements, innovative features in new products, and initiatives promoting energy efficiency.
What are the factors driving the gas grill demand in Europe region?
Europe is registering rising demand for gas grills, with countries such as Germany and the UK leading in terms of revenue share contribution in the market. The region continues to register positive revenue growth, driven by the rising popularity of outdoor cooking, increasing consumer disposable income, and a shift towards healthier lifestyles. Developments also include the introduction of smart grills and sustainable fuel options.
Why is Asia Pacific a prominent market for Gas Grills?
Asia Pacific exhibits immense potential for market expansion, with China and Australia at the forefront. The region is registering a rapidly increasing market share and revenue growth rate due to rapid urbanization, changing lifestyle, and rising disposable income among consumers. Consumer preference for outdoor cooking and barbecue culture is a key factor driving demand. Industry growth is supported by product innovations, market penetration strategies, and initiatives promoting grilling as a social activity.
What is the Outlook on Latin America Gas Grill market?
Latin America is registering a growing demand for gas grills, driven by rising popularity of outdoor cooking and preference for grilled food among consumers in countries such as Brazil and Argentina. Market share and revenue growth are influenced by tradition of outdoor gatherings, cooking, and barbecues. Consumer preference for convenience and ease of use, coupled with product affordability, is contributing to positive revenue growth. Initiatives promoting grilling events and culinary experiences also support revenue growth.
Why Middle East & Africa region is characterized by a diverse market landscape?
Middle East & Africa market share is expected to increase on the back of the developing gas grill market, with countries such as South Africa and Saudi Arabia accounting for majority revenue share contribution. Revenue growth is driven by increasing consumer affluence, steady urbanization, and increasing trend of outdoor food cooking events and entertainment. Developments include the introduction of premium grilling equipment and initiatives promoting outdoor cooking as a lifestyle choice.
Leading Players of Gas Grill & Competitive Landscape:
The global gas grill market is highly competitive, characterized by the presence of several prominent players. Key manufacturers focus on product innovation, technological advancements, and expanding their product portfolios to gain a competitive edge. Market players also engage in strategic partnerships, acquisitions, and collaborations to strengthen their market position and cater to evolving consumer preferences.
Company List:
- Weber-Stephen Products LLC
- Char-Broil LLC
- Napoleon Grills
- Traeger Grills
- Broil King
- Bull Outdoor Products
- The Coleman Company, Inc.
- Landmann USA
- Lynx Grills
- Outdoor Kitchen Concepts
- Fire Magic Grills
- Pit Boss Grills
- Blaze Grills
- Summerset Grills
- Royal Gourmet Corp.
Research Scope
Report Metric |
Report Details |
Market size available for the years |
2021-2032 |
Base Year |
2023 |
Forecast Period |
2024-2032 |
Compound Annual Growth Rate (CAGR) |
3.8% |
Segment covered |
Product Type, Fuel Type, Burner Type, Cooking Area, Distribution Channel, End-User, Price Range, Application, Features, Material, Ignition Type, Accessories, Consumer Demographics, Sales Channel, Ownership Type, and Regions |
Regions Covered |
North America: The U.S. & Canada Latin America: Brazil, Mexico, Argentina, & Rest of Latin America Asia Pacific: China, India, Japan, South Korea, Australia & New Zealand, ASEAN, & Rest of Asia Pacific Europe: Germany, The U.K., France, Spain, Italy, Russia, Poland, BENELUX, NORDIC, & Rest of Europe The Middle East & Africa: Saudi Arabia, United Arab Emirates, South Africa, Egypt, Israel, and Rest of MEA |
Fastest Growing Country in Asia-pacific |
China |
Largest Market in Europe |
Germany |
Key Players |
Weber-Stephen Products LLC, Char-Broil LLC, Napoleon Grills, Traeger Grills, Broil King, Bull Outdoor Products, The Coleman Company, Inc., Landmann USA, Lynx Grills, Outdoor Kitchen Concepts, Fire Magic Grills, Pit Boss Grills, Blaze Grills, Summerset Grills, Royal Gourmet Corp. |
Market Segmentation:
By Product Type:
- Freestanding Gas Grills
- Built-in Gas Grills
- Portable Gas Grills
- Others
By Fuel Type:
- Propane Gas Grills
- Natural Gas Grills
- Burner Type:
- Single Burner Gas Grills
- Double Burner Gas Grills
- Multi-Burner Gas Grills
By Cooking Area:
- Small-Sized Gas Grills
- Medium-Sized Gas Grills
- Large-Sized Gas Grills
By Distribution Channel:
- Online Retail
- Specialty Stores
- Hypermarkets/Supermarkets
- Departmental Stores
- Others
By End-User:
- Residential
- Commercial
By Price Range:
- Low-End Gas Grills
- Mid-Range Gas Grills
- High-End Gas Grills
By Application:
- Backyard/Outdoor Grilling
- Camping/Travel Grilling
- Commercial Grilling
- Others
By Features:
- Smart Gas Grills
- Temperature Control Systems
- Rotisserie Attachments
- Side Burners
- Flavorizer Bars
- Others
By Material:
- Stainless Steel Gas Grills
- Cast Iron Gas Grills
- Ceramic Gas Grills
- Others
By Ignition Type:
- Manual Ignition
- Electric Ignition
- Battery-Powered Ignition
By Accessories:
- Grill Covers
- Cooking Utensils
- Temperature Probes
- Flavor Enhancers
- Cleaning Tools
- Others
By Consumer Demographics:
- General Consumers
- Cooking Enthusiasts
- Outdoor Entertainers
- Professional Chefs/Caterers
- Others
By Sales Channel:
- OEM (Original Equipment Manufacturer)
- Aftermarket
By Region:
North America:
- United States
- Canada
Europe:
- Germany
- The U.K.
- France
- Spain
- Italy
- Russia
- Poland
- BENELUX
- NORDIC
- Rest of Europe
Asia Pacific:
- China
- India
- Japan
- South Korea
- Australia
- New Zealand
- ASEAN
- Rest of Asia Pacific
Latin America:
- Brazil
- Mexico
- Argentina
- Rest of Latin America
Middle East & Africa:
- Saudi Arabia
- United Arab Emirates
- South Africa
- Egypt
- Israel
- Rest of MEA.
Frequently Asked Question
What are some key factors driving revenue growth of the global gas grill market?
Some key factors driving revenue growth of the global gas grill market include increasing popularity of outdoor cooking, advancements in technology, rising disposable incomes, and the shift towards healthier lifestyles. These factors are shifting the gas grill market trends to propel the market growth.
Which distribution channels are prominent in the global gas grill market?
Prominent distribution channels in the global gas grill market include online retail, specialty stores, hypermarkets/supermarkets, departmental stores, and other dedicated outdoor living stores.
What are some notable features and advancements in gas grills?
Gas grills have seen advancements such as smart features, temperature control systems, rotisserie attachments, side burners, flavorizer bars, and options for adjustable cooking zones. These features enhance the grilling experience and provide greater convenience.
What are the preferred fuel types in the global gas grill market?
The preferred fuel types in the global gas grill market are propane gas grills and natural gas grills. Propane gas grills offer portability, while natural gas grills provide a continuous fuel supply from the home's gas line.
How does consumer preference differ based on the size of gas grills?
Consumer preference for gas grills varies based on the cooking area. Small-sized gas grills are preferred for compact spaces or for those with limited grilling needs. Medium-sized gas grills are popular among average-sized households, while large-sized gas grills are preferred for larger gatherings and professional use.