Organic Beef Market Report, By Beef Type [Fresh Meat, Processed Meat (Ground Beef, Steak Beef, Chucks, Patty, Others)], By Distribution Channel [Business to Business, Business to Consumer (Supermarket/Hypermarket, Convenience Stores, Specialty Store, Online Retail, Other Retail Channels)]; and Regions 2024-2032

Market Overview:

"The global organic beef market was valued at US$ 11.4 Billion in 2023, and is expected to register a CAGR of 6.3% over the forecast period and reach US$ 19.8 Bn in 2032."

Organic beef, prominent for its superior quality and ethical production practices, has amassed enormous popularity in the global market. Since consumers become increasingly environmentally aware and health-conscious, the demand for organic beef continues to soar. Produced without the use of synthetic hormones, pesticides, or antibiotics, organic beef provides consumers a healthier and more sustainable option than traditionally raised beef. In addition, organic farming practices prioritize animal welfare and environmental sustainability, resounding with consumers' preferences and values. With a growing number of consumers seeking organic and ethically sourced food alternatives, the global organic beef market is witnessing ground-breaking growth. Alongside, stringent organic certification standards ensure transparency and authenticity in the production process, further augmenting consumer confidence in organic beef products. As the trend towards organic and sustainable living continues to gain traction, organic beef stands in the lead of the movement, offering a wholesome and eco-friendly protein choice for discerning consumers globally.

In the global organic beef market, technological breakthroughs and emerging trends are redefining production techniques and consumer preferences. Precision farming techniques, such as GPS-guided grazing and remote monitoring systems, optimize herd management and improve pasture utilization, ensuring the highest standards of animal welfare and environmental sustainability. In addition, blockchain technology and QR code labeling offer consumers with transparent access to information about the origin and journey of organic beef products, fostering trust and accountability in the supply chain. Furthermore, there is a surging trend towards regenerative agriculture practices, which prioritize soil health and biodiversity, further enriching the organic beef market with sustainable and ethical production methods.

Organic Beef Market Trends and Drivers:

Essentially, the growing consumption of organic products, accelerated by soaring health consciousness and concerns about food safety and environmental sustainability, is accelerating demand for organic beef. Consumers are progressively opting for organic beef attributing to its perceived health benefits, including higher nutrient content and lower exposure to harmful chemicals and antibiotics. Varying consumer eating habits also hold a critical role in boosting the organic beef market. Since consumers become increasingly aware of their dietary choices and seek healthier and ethically produced food alternatives, there is a soaring preference for organic beef over traditional alternatives. Additionally, the trend towards clean eating and plant-based diets has led to a rise in demand for organic and sustainably sourced animal proteins, comprising organic beef, among health-conscious consumers.

Moreover, the rise in the working population, specifically in urban areas, has contributed to the growth of the organic beef market. Busy lifestyles and hectic schedules have directed consumers to prioritize convenience and health when choosing food products, fuelling demand for organic beef products that offer a convenient and nutritious meal alternative. Furthermore, government initiatives and regulations facilitating organic farming practices and sustainability are also accelerating the growth of the organic beef market. Subsidies, incentives, and certification programs encourage farmers to adopt organic practices, resulting in an expansion of organic beef production worldwide.

Organic Beef Market Restraining Factors:

One primary challenge is the high cost of production related to organic farming practices. Organic beef production needs adherence to strict guidelines regarding animal welfare, pasture management, and feed quality, which can increase operational expenses for farmers. In addition, stringent regulations and certification requirements imposed by regulatory bodies add further complexity and cost to organic beef production. These regulations ensure compliance with organic standards but are likely to pose challenges for small-scale producers or those transitioning to organic practices. Moreover, the limited availability of organic feed and grazing land can impede production capacity, confining the supply of organic beef in the market.

Organic Beef Market Opportunities:

Increasing consumer demand for organic and ethically sourced food products is one of the significant opportunities in the market. Since consumers become more health-conscious and environmentally aware, there is an increasing preference for organic beef, led by its perceived health benefits and sustainable production practices. In addition, the growing popularity of organic and natural diets, coupled with the soaring emphasis on animal welfare and sustainability, further boosts the demand for organic beef products.

Additionally, the bolstering market reach of organic beef presents opportunities for market expansion and diversification. With the advent of e-commerce platforms and online delivery systems, organic beef producers can enter into new markets and reach an extensive customer base beyond conventional retail channels. In addition, the trend towards premiumization and value-added products in the organic food sector offers new opportunities for innovation and product differentiation, enabling organic beef producers to develop and introduce a range of value-added products such as organic sausages, beef jerky, and ready-to-eat meals.

On top of that, increasing consumer awareness about the environmental impact of traditional meat production and the benefits of organic farming practices presents opportunities for organic beef producers to position themselves as environmentally responsible and sustainable food producers. By leveraging these opportunities and streamlining with consumer preferences, organic beef producers can capitalize on the growing demand for organic food products and establish a strong foothold in the global organic beef market.

Organic Beef Market Segmentation:

By Beef Type

• Fresh Meat
• Processed Meat
  • Ground Beef
  • Steak Beef
  • Chucks
  • Patty
  • Others

The processed meat segment accounts a larger share in the global organic beef market due to the convenience and variety it offers to consumers. Processed organic beef products such as sausages, burgers, and deli meats cater to diverse culinary preferences and lifestyles.

By Distribution Channel

• Business to Business
• Business to Consumer
  • Supermarket/Hypermarket
  • Convenience Stores
  • Specialty Store
  • Online Retail
  • Other Retail Channel

The online retail segment holds a larger share in the global organic beef market due to the convenience and accessibility it offers to consumers. Online platforms provide a wide selection of organic beef products and convenient delivery options, catering to busy lifestyles.

By Region

North America

• United States
• Canada

Europe

• Germany
• United Kingdom
• France
• Italy
• Spain
• Russia
• Poland
• Benelux
• Nordic
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• South Korea
• ASEAN
• Australia & New Zealand
• Rest of Asia Pacific

Latin America

• Brazil
• Mexico
• Argentina

Middle East & Africa

• Saudi Arabia
• South Africa
• United Arab Emirates
• Israel
• Rest of MEA

The global organic beef market is divided into five key regions: North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. North America accounted to hold the largest market share and expected to maintain its dominance throughout the forecast period of 2024-2032. The prominent factor which drives the growth of organic beef market in North America region is availability of higher number of organic beef manufacturers and availability of products related to organic beef across the region. The organic beef consumption is increasing in the region mainly due to increasing adoption of organic meat products and organic beef by consumers mainly in the United States. Moreover, the millennial consumer in region are becoming more demanding regarding the consumption of high protein and healthy food products which is expected to boost the overall market growth.   

Leading Organic Beef Providers & Competitive Landscape:

Leading companies such as Tyson Foods, Inc., JBS S.A., and Meyer Natural Foods focus on expanding their organic beef product portfolios, leveraging their extensive distribution networks to reach a broader customer base. Additionally, strategic partnerships with organic farmers and certification bodies enhance their supply chain transparency and credibility. Moreover, investments in marketing and promotional activities aimed at raising consumer awareness about the health and environmental benefits of organic beef further strengthen their market position. Overall, the competitive landscape of the global organic beef market is characterized by innovation, product diversification, and strategic collaborations aimed at meeting evolving consumer preferences and driving market growth.

These companies include:

• Tyson Foods Inc.
• Perdue Farms
• JBS S.A.
• Meyer Natural Foods
• Pilgrim's Pride Corporation
• Hormel Foods Corporation
• Applegate Farms LLC
• Danish Crown A/S
• Verde Farms
• Organic Prairie
• Coleman Natural Foods LLC
• Niman Ranch
• Hain Celestial Group Inc.
• Nature's Rancher
• Maple Leaf Foods Inc.
• OBE Organic
• Murray's Chicken
• Danish Agro
• Eversfield Organic
• D'Artagnan
• Slagter Munch
• Australian Organic Meats Group Pty Ltd
• Blackwood Valley Beef

Recent Development:

• January 2024, APPLEGATE®, a top natural and organic meat brand in the US, revealed a collaboration with Tyler Cameron, a well-known TV personality, entrepreneur, and philanthropist. Together, they launched a video encouraging fans to rethink traditional New Year's resolutions and focus on celebrating the smart protein choices they make every day. The partnership, introduced via a Public Service Announcement-style video, encourages consumers to redefine the term "Meathead" in a positive and empowering way.
• January 2024, Applegate, the organic meat brand, unveiled its collaboration with TV personality and former Bachelorette contestant Tyler Cameron through a mock PSA. The campaign urges consumers to rethink their New Year's diet resolutions. Together, they are reclaiming the term "meathead" in a positive light.
• November 2023, Redefine Meat announced its expansion into the European retail market by introducing plant-based products in collaboration with Ocado in the UK, and with Albert Heijn and Crisp in the Netherlands.

Organic Beef Market Research Scope