Smart Toilets Market Report, By Product Type (Standard, Wall-Mounted, Corner Smart Toilets, Tankless Smart Toilets, Integrated Bidet Smart Toilets), By Technology Type (Sensor-Based, Remote-Controlled, Touchscreen, App-Connected, Voice-Activated Smart Toilets), By Flush Type, By End-User, By Features and Functionality, and Regions 2024-2032

Market Overview:

"The smart toilets market size reached US$ 8.2 billion in 2023. Looking forward, Reports and Insights expects the market to reach US$ 14.2 billion by 2032, exhibiting a growth rate (CAGR) of 6.3% during 2024-2032."

Report Attributes	Details
Base Year	2023
Forecast Years	2024-2032
Historical Years	2021-2023
Market Growth Rate (2024-2032)	6.3%

Smart toilets represent a technologically advanced evolution in bathroom fixtures, integrating various features to enhance user comfort, hygiene, and overall convenience. Smart toilets are equipped with bidet functionalities, heated seats, and automated flushing, and some models include self-cleaning mechanisms, utilizing UV light or other technologies to maintain cleanliness. Bluetooth connectivity allows users to control settings through mobile apps, providing a personalized experience, while adjustable lighting, odor control, and health monitoring features contribute to the versatility of these systems.

Some common features of these products include heated seat or cover, warm water cleansing, self-sanitizing wand, air dryers, automatic deodorizer, automated flushing, temperature control, remote control, and voice commands. Some of the more advanced smart toilet solutions include ability to detect health data from urine and stool, screen for certain cancers, control the strength of the flush, and control lighting in the bathroom.

A number of smart toilet models can be controlled with a smartphone app or remote control, and allow the user to adjust temperature of seat, strength of the flush, and lighting. Majority are designed for integration with other smart home devices, and come with voice command option.

The global smart toilets market is registering moderately steady revenue growth, primarily driven by increased consumer awareness, rising disposable incomes, and a growing demand for innovative home technologies. As the trend towards smart homes and buildings gain traction, an increasing number of consumers are seeking advanced bathroom fixtures, smart toilets with features like bidet functionality, self-cleaning mechanisms, and automated flushing are gaining popularity. Moreover, integration of smart home ecosystems and the appeal of energy-efficient, high-tech solutions are contributing significantly to revenue growth of the market. The report indicates a surge in sales as manufacturers continually innovate, offering a diverse range of features that cater to the evolving preferences for more modern homes and residences.

Smart Toilets Market Drivers and Trends:

Global smart toilets market research is comprehensive and the report provides in-depth details of the various factors, trends, patterns, and scenarios and aspects that have a direct or indirect impact, near-term or far-term on the market and products and services etc. 

Some more detailed insights on the global smart toilets market are provided below:

Convenience & Smart Hygiene Features: Personal hygiene and cleanliness is a priority for all individuals, but the features of smart toilets, such as bidet functions and self-cleaning mechanisms, add levels of convenience and enhances the smart washroom experience. Also, the novelty due to advancements and functionalities generate a different kind of appeal among users, especially those with no affordability constraints, to opt for a smart toilet in the home or office.

Rising Disposable Income: As disposable incomes rise globally, consumers are more inclined to invest in smart home technologies, including high-end bathroom fixtures. The ability to afford these technologically advanced toilets is a key driver for market growth, as increasing number of consumers seek to upgrade their living spaces with modern amenities.

Smart Home Ecosystem Integration: The trend toward smart homes and connected devices further propels the smart toilets market. Integration with smart home ecosystems allows users to control and customize toilet settings through mobile apps or voice commands, contributing to the overall convenience, novelty, and appeal of these technologically advanced fixtures.

Environmental Consciousness: Rising emphasis on water conservation and eco-friendly practices has led to the development of smart toilets with features such as water-saving flush mechanisms, among others. As environmental concerns grow, consumers are more likely to choose toilets that align with sustainable practices, and these sentiments are expected to play a role in contributing to market growth.

Innovative Features and Customization: Companies are driving adoption by continuously innovating and introducing new features in offerings, engaging in research and development, and collaborating with technology partners to enhance product features. From adjustable lighting and health monitoring to personalized settings, the ability to tailor the toilet experience to individual preferences further enhances overall appeal.

Smart Toilets Market Restraints:

High Initial Costs: The upfront cost of smart toilets can be a significant barrier to adoption. Advanced features, such as bidet functions, heating elements, and connectivity, contribute to a higher price point compared. This factor may dissuade price-sensitive consumers from investing in smart toilet technology to some extent.

Complex Installation and Maintenance: Installation of smart toilets can be more complex than traditional ones, requiring professional assistance. Also, maintenance of advanced features may be more intricate, potentially leading to higher service costs, and this can discourage some consumers from considering the option.

Limited Awareness and Education: A lack of awareness and understanding about the benefits of smart toilets can hinder adoption, as many consumers may be unfamiliar with the advanced features and functionalities offered by these products. Increasing awareness and educating potential buyers about the long-term advantages of smart toilets is crucial for market growth.

Concerns about Reliability and Durability: Some consumers may have reservations about the reliability and durability of electronic components in smart toilets, and concerns about potential malfunctions or technical issues could lead to hesitation in adopting this technology. Assurance of product quality and reliability is essential to address these concerns and build trust among consumers.

Privacy and Security Concerns: With the integration of connectivity features in smart toilets, there is potential for privacy and security concerns. Consumers may worry about the vulnerability of personal data or the risk of unauthorized access to connected devices. Addressing these concerns through robust security measures and transparent communication is vital for building trust and encouraging adoption.

Smart Toilets Market Opportunities:

Diversification of Product Offerings: Leading players in the smart toilets market can leverage opportunities to diversify their product offerings by introducing a range of models catering to different consumer preferences and budgets. By providing a variety of features, styles, and price points, companies can attract a broader customer base and cater to diverse market segments.

Focus on Sustainable & Eco-Friendly Solutions: With increasing environmental consciousness, there is a growing demand for sustainable and eco-friendly solutions. Leading players can capitalize on this opportunity by developing smart toilets with water-saving features, energy-efficient components, and materials that are environmentally friendly. This approach aligns with global trends towards green technologies and can attract environmentally-conscious consumers.

Integration with Smart Home Ecosystems: Enhancing integration with popular smart home ecosystems presents a significant opportunity for leading players. By ensuring seamless connectivity with platforms such as Amazon Alexa, Google Home, or Apple HomeKit, smart toilets can become an integral part of the broader smart home experience. This integration enhances user convenience and appeals to consumers seeking a cohesive and interconnected home environment.

Expansion into Untapped Markets: Leading players can explore untapped markets and regions to expand their global footprint. Emerging economies with expanding middle class and increasing disposable incomes represent potential growth areas. Customizing products to suit regional preferences and compliance with local regulations can help companies gain a foothold in new markets and diversify their revenue streams.

Investment in R&D: Continuous innovation through robust research and development initiatives is crucial for maintaining a competitive edge. Leading players can invest in R&D to develop cutting-edge technologies, improve existing features, and stay ahead of market trends. This commitment to innovation not only attracts tech-savvy consumers, but also positions the company as a leader in the rapidly evolving smart toilet market.

Smart Toilets Market Segmentation:

By Product Type:

• Standard Smart Toilets
• Wall-Mounted Smart Toilets
• Corner Smart Toilets
• Tankless Smart Toilets
• Integrated Bidet Smart Toilets

Revenue share among the different product type segments in the global smart toilets market is influenced by various factors, including consumer preferences, technological advancements, and marketing strategies. However, standard smart toilets, being the most common and widely adopted type, accounted for a significant large revenue share in 2022 owing to broader appeal and affordability factors.

By End-User:

• Residential Smart Toilets
• Commercial Smart Toilets
  • Hotels
  • Offices
  • Restaurants
• Healthcare Facility Smart Toilets
• Educational Institutions Smart Toilets
• Others
  • Public Restrooms
  • Airports

The commercial segment among the end-user segments accounted for largest revenue share in 2022, and is expected to register a rapid growth rate over the forecast period. This can be attributed to factors such as rapid urbanization, advancements in technology, and a fundamental shift in consumer expectations toward more modern, efficient, and sustainable restroom solutions. Also, installation of smart toilets has been increasing in commercial real estate projects, fine dining restaurants, bars, shopping malls, and hotels in the recent past, and popularity and novelty has been gaining traction and driving installation in the hospitality and healthcare sectors. In addition, the trend of smart toilets has been emerging across a sizable majority of new hospitals, restaurants, resorts, hotels, educational institutions, and others.

Technology Type:

• Sensor-Based Smart Toilets
• Remote-Controlled Smart Toilets
• Touchscreen Smart Toilets
• App-Connected Smart Toilets
• Voice-Activated Smart Toilets

Features and Functionality:

• Self-Cleaning Smart Toilets
• Heated Seat Smart Toilets
• Built-in Bidet Smart Toilets
• LED Lighting Smart Toilets
• Odor Control Smart Toilets

Flush Type:

• Dual Flush Smart Toilets
• Pressure-Assisted Smart Toilets
• Gravity-Based Smart Toilets
• Cyclone Flush Smart Toilets
• Rimless Flush Smart Toilets

By Region:

North America:

• United States
• Canada

Asia Pacific:

• China
• India
• Japan
• Australia & New Zealand
• Association of Southeast Asian Nations (ASEAN)
• Rest of Asia Pacific

Europe:

• Germany
• The U.K.
• France
• Spain
• Italy
• Russia
• Poland
• BENELUX (Belgium, the Netherlands, Luxembourg)
• NORDIC (Norway, Sweden, Finland, Denmark)
• Rest of Europe

Latin America:

• Brazil
• Mexico
• Argentina
• Rest of Latin America

The Middle East & Africa:

• Saudi Arabia
• United Arab Emirates
• South Africa
• Egypt
• Israel
• Rest of MEA (Middle East & Africa)

The U.S. is at the forefront of technological adoption and innovation and is actively engaged in various research and development initiatives owing to availability of funds, relevant infrastructure and manufacturing capabilities, skill sets and experienced personnel, and a leaning towards breakthroughs and innovation. Also, consumers in the US exhibit a higher willingness to adopt and invest in various novel and smart technologies, including advanced home and bathroom fixtures like smart toilets. Affluence in the country supports the financial means for consumers invest in premium and high-tech products for homes, and this is also contributing to the demand for smart toilets. Also, the culture of home improvement and renovation is prevalent in the US. As part of upgrading homes, consumers may be more open to integrating smart technologies, including smart toilets, into their living spaces. Water conservation and sustainability are significant considerations in the US smart toilets market, with features like water-saving capabilities and eco-friendly designs appealing to consumers who are conscious of environmental impact. In addition, effectiveness of marketing strategies and level of awareness among consumers also play a crucial role in sales of such products and solutions. Effective marketing and awareness initiatives about the benefits of smart toilets could contribute to higher adoption rates.

In Europe region, a number of key trends are expected to drive steady adoption of smart toilets in Europe. These include high emphasis on sustainability and water efficiency, rising smart homes trend, good hygiene and health features, design and aesthetics of these solutions, steady urbanization and compact living trends, availability of regulatory standards and certifications for products. Significantly high emphasis on sustainability and environmental conservation in the region is a major factor supporting adoption of smart toilets and these solutions offer water-saving and come in eco-friendly designs, which align well with European initiatives for resource efficiency, making them appealing to environmentally conscious consumers. The trend toward smart homes is gaining traction in Europe, and smart toilets that seamlessly integrate with home automation systems, allowing users to control and customize various features through mobile apps or voice commands, are becoming increasingly popular. Enhanced hygiene features, such as built-in bidets, self-cleaning mechanisms, and touchless controls, are driving incline in adoption of smart toilets. European consumers often value design aesthetics in home fixtures. Smart toilets that combine advanced technology with sleek and modern designs are likely to appeal to consumers seeking both functionality and style in their bathrooms. Also, urbanization trends and the prevalence of compact living spaces in cities in the region are driving demand for space-saving and innovative solutions. Wall-mounted smart toilets and other compact designs are gaining popularity, catering to the spatial constraints of urban living. In addition, consumers in Europe are increasingly looking for customizable and personalized experiences, and smart toilets that offer adjustable settings, personalized user profiles, and a range of features to suit individual preferences are likely to register higher adoption rates. Moreover, Europe has stringent building and safety standards, and smart toilets that comply with these regulations and hold relevant certifications for safety, efficiency, and environmental impact are more likely to gain consumer trust and adoption.

China and India continue to experience steady urbanization and this is also resulting in rapid expansion of middle-class consumer bases in both countries. Also, rising disposable income as a result presents a significant opportunity for companies in the smart toilets market. As urban dwellers in these countries seek to modernize their homes and lifestyles, the demand for technologically advanced solutions, such as smart toilets, is expected to rise. Companies can leverage this scenario by offering innovative and convenient fixtures that align with the aspirations of the expanding middle class. In addition, governments in China and India have initiated plans for sustainable urban development and the creation of smart cities. Such initiatives create a favorable environment for companies in the smart toilets market to align their offerings with broader urban development goals. Smart toilets, positioned as eco-friendly and efficient fixtures, can gain traction as part of these ambitious projects. Collaboration with government initiatives not only enhances a company's reputation, but also presents opportunities for widespread installations in upcoming smart cities. The diverse consumer landscapes in China and India, influenced by cultural, regional, and lifestyle factors, necessitates a nuanced approach from companies in the smart toilets market. Offering a range of smart toilets with customizable features becomes essential to cater to the varied preferences of consumers. Companies can conduct market research to understand these preferences and adapt their products accordingly, ensuring a broader and more inclusive market appeal.

The Middle East and Africa is witnessing moderate adoption of smart technologies, with some major countries in the region driving this technological shift. In the United Arab Emirates, Saudi Arabia, South Africa, Qatar, and Israel, the integration of smart toilets is influenced by factors such as technological advancements, government initiatives, and a growing awareness of sustainability. These countries, each with its unique market dynamics, showcase a promising outlook for adoption and traction of smart toilets in the region.

Leading Companies in the Global Smart Toilets Market & Competitive Landscape:

The competitive landscape of the global smart toilets market is characterized by presence of a number of major players competing for maximum market share. The industry is dynamic, with companies employing various agreements and strategies to develop and introduce new products and solutions, with innovative features in order to maintain their respective market positions, expand consumer base, and enter new geographical markets.

For example, Toto Ltd. is known for its innovative and high-quality bathroom fixtures, and maintains its position through a commitment to research and development, consistently introducing cutting-edge technologies. The company focuses on product diversification, offering a range of smart toilets with customizable features. Strategic partnerships with distributors and retailers globally contribute to its expansive market reach.

LIXIL Group Corporation is the parent company of brands such as American Standard and INAX, and is a major player in the global bathroom and kitchen fixtures market. The company adopts a multi-brand strategy, leveraging its diverse portfolio to cater to different consumer segments. LIXIL emphasizes sustainability in its products, aligning with growing consumer preferences. Geographical expansion is achieved through collaborations with local partners and distributors, ensuring a strong presence in various markets.

Kohler Co. is a well-established name in the bathroom fixtures industry, and maintains its competitive edge through a combination of design innovation and technological advancements. The company focuses on offering smart toilets that seamlessly integrate with modern home aesthetics. Kohler emphasizes brand visibility through marketing initiatives and participates in industry events. Geographically, the company expands by adapting products to regional preferences and forming strategic alliances with local distributors.

Roca Sanitario S.A. is a global leader in bathroom solutions, differentiates itself through a comprehensive product range that includes smart toilets. The company prioritizes design and functionality, catering to diverse consumer tastes. Roca adopts a customer-centric approach, engaging in market research to understand evolving preferences. Geographic expansion involves adapting products to local regulations and collaborating with architects and builders to integrate Roca fixtures in construction projects.

Duravit AG is recognized for its focus on design and innovation in the bathroom fixtures sector, including smart toilets. The company's strategy involves staying at the forefront of design trends while incorporating advanced technologies. Duravit actively engages in digital marketing to enhance brand visibility and reach a broader consumer base. Geographic expansion is pursued by targeting emerging markets and establishing partnerships with distributors that align with brand image.

These leading companies employ a combination of innovation, product diversification, strategic partnerships, and targeted marketing to maintain their positions and expand in the competitive global smart toilets market. Also, commitment to sustainability and an understanding of regional consumer preferences contribute to their success in diverse markets worldwide. For the most current and detailed information, read our latest market research report and industry analysis of these companies.

Company List:

• Kohler Co.
• Toto Ltd
• Roca Sanitario S.A.
• GWA Group Limited
• LIXIL Group Corporation
• Duravit AG
• Villeroy & Boch
• Jomoo Group
• Huida Sanitary Ware Co. Ltd.
• Dongpeng Ceramic

Research Scope:

Report Metric	Report Details
Market size available for the years	2021-2032
Base Year	2023
Forecast Period	2024-2032
Compound Annual Growth Rate (CAGR)	6.3%
Segment covered	Product Type, Technology Type, Flush Type, End-User, Features and Functionality
Regions Covered	North America:  The U.S. & Canada Latin America: Brazil, Mexico, Argentina, & Rest of Latin America Asia Pacific: China, India, Japan, Australia & New Zealand, ASEAN, & Rest of Asia Pacific Europe: Germany, The U.K., France, Spain, Italy, Russia, Poland, BENELUX, NORDIC, & Rest of Europe The Middle East & Africa:  Saudi Arabia, United Arab Emirates, South Africa, Egypt, Israel, and Rest of MEA
Fastest Growing Market in Europe	Germany
Largest Market	North America
Key Players	Kohler Co., Toto Ltd, Roca Sanitario S.A., GWA Group Limited, LIXIL Group Corporation, Duravit AG, Villeroy & Boch, Jomoo Group, Huida Sanitary Ware Co. Ltd., Dongpeng Ceramic